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Nearly Tripling Daily Registrations for a Sports Camp Company

Paid Search • Conversion Strategy • Budget Allocation • Measurement

Key Results

+192%

DAILY REGISTRATIONS, YEAR OVER YEAR

$29

PER EARLY ACCESS CONVERSION (SEARCH)

At a glance. Client: a sports camp company (anonymized). Scope: Google Search, Performance Max, conversion tracking, and budget allocation. Result: after the new plan went into effect, daily registrations rose from about 0.6 to about 1.75 compared with the same period the year before, an increase of 192%.

The Challenge

Camp registrations are seasonal and high-consideration, and families compare options carefully. Paid budget was spread across channels that generated activity without registrations, including retargeting that mostly reached people who would have come back anyway.

What We Did

I rebuilt the Google Search and Performance Max campaigns, revised conversion goals so bidding optimized toward registrations, shifted budget to high-intent search, and cut retargeting that wasn't paying its way. I also set up the data collection for a marketing mix model, so future budget decisions can account for email, organic, and referral demand.

Results

Daily registrations averaged about 1.75 after the plan went into effect, compared with about 0.6 in the same period a year earlier. That is an increase of 192%, or roughly 18 to 52 registrations over a 30-day period. In the August 2026 launch read, search produced Early Access conversions at $29.23 each.

What It Means

Paid search works best when it captures demand the rest of the marketing has already created. Putting the budget where intent is highest, and measuring the outcome that matters, did more than adding channels would have.