About Dr. Linda Orr
I'm Linda Orr, founder of Orr Consulting. I work as a fractional CMO and marketing advisor for companies that need senior marketing leadership without adding a full-time executive.
My path to this work is unusual. I hold a PhD in Marketing and spent about 20 years as a marketing professor. Alongside that, I have more than 25 years of hands-on marketing experience, from NASDAQ-listed companies to founder-led businesses.
That combination is the point. Clients get research and statistical rigor from someone who will also sit in the weekly meeting, direct the agency, and own the numbers.
Professional Background
Academic training and decades in industry, applied to the decisions marketing leaders face every week.
EDUCATION
PhD in Marketing, MBA, and BBA, with a background in statistics and psychology.
ACADEMIA
About 20 years as a marketing professor.
INDUSTRY
More than 25 years of marketing experience across large enterprises and entrepreneurial businesses, including Upwork, McKesson, Midmark, and Magenta.
TODAY
Executive consulting and fractional CMO work that combines market research, statistical analytics, marketing strategy, and practical execution.
Areas of Expertise
Marketing mix modeling
Models that show what each channel contributes and where the next dollar should go, including Upwork's first enterprise MMM.
Executive strategy
Positioning, growth plans, and budgets that leadership teams and boards can act on.
Primary research
Interviews, surveys, segmentation, and conjoint studies designed around the decision they need to support.
Client and agency leadership
Directing internal teams and agency partners, setting priorities, and holding the work to clear standards.
Financial accountability
CAC, payback, contribution margin, and return on spend, so marketing is judged the way finance judges it.
Healthcare, B2B, and premium DTC
Industries where purchases are considered and the cost of a wrong marketing decision is high.
Why Clients Engage Me
Senior judgment without a full-time hire
CMO-level leadership for companies that need it now but are not ready for, or do not need, a full-time executive.
Evidence before opinion
Recommendations come from your data and your customers, not from habit or platform dashboards.
Strategy that gets executed
I stay involved through implementation, working directly with your team and partners.
Plain reporting
You see what is working, what is not, and what I recommend changing, in language your leadership team can use.
Representative Work
A few engagements across enterprise and growth-stage clients. Top 1% on Upwork, 100% 5-star reviews, and 100+ clients from $5M to $500M in revenue.
Contact
