McKinsey’s 7-S framework aligns Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff. While comprehensive and globally credible, it’s rigid, costly, generic, and overly internal. Without tailored analytics and actionable insights, implementation suffers. Carefully consider its limits.

Are you stuck in endless cycles of costly A/B tests and digital marketing guesswork? You're not alone. Many startups and healthcare companies skip traditional marketing research—like interviews, surveys, and concept tests—to save time, only to later burn through $50,000 or more fixing avoidable mistakes. Discover why investing upfront in foundational market research can save your budget, sharpen your strategy, and position your brand for lasting success.

"Unilever’s big bet on influencers reflects a fundamental shift in marketing strategy. As traditional digital ad costs soar and consumer trust declines, brands are discovering the unmatched power of authentic, influencer-driven conversations. The marketing playbook for the next decade will be written collaboratively with creators—are you ready to adapt?" — Read more on Orr Consulting's blog.

As a fractional CMO, I'm tired of seeing SMBs stuck with overpriced, underperforming PPC agencies. This guide reveals exactly how much you should be paying for PPC management, provides industry-specific benchmarks (healthcare, legal, SaaS, e-commerce, DTC), and shows you the critical KPIs your agency must track. Stop burning budget and start maximizing ROI—find out if it's time to fire your PPC agency.