How to Build Marketing Mix Modeling (MMM): Data + Consultant Checklist. Build marketing mix modeling (MMM) with the right data, deliverables, and validation steps. Includes a data checklist, common pitfalls, and how to choose an MMM consultant.

How to Measure and Improve Brand Perception (Metrics-First Playbook). Learn how to measure brand perception using surveys, search signals, CTR, conversion rate, reviews, and sales data—then improve it with a practical playbook. Brand perception is measurable. Use this scorecard and dashboard to track trust and credibility, then improve conversions with proof, positioning, and experience fixes.

Visual search is no longer a futuristic concept—it's here, and it's reshaping how customers discover products and services online. If you want to stay ahead, you need to understand visual search strategies and how to integrate them into your marketing efforts. Ignoring this trend could mean missing out on a significant opportunity to connect with your audience in a more intuitive and engaging way. Let’s dive into what visual search is, why it matters, and how you can leverag

Google Ads Audit Checklist 2026: What to Fix Before You Scale. A practical Google Ads audit checklist for 2026. Fix tracking, query waste, campaign structure, PMax, landing pages, and bidding to improve qualified conversions.