Reality check: Nearly 60% of Google searches end without a click, and when AI Overviews appear, clicks to top results drop ~35%. Meanwhile, AI chat/search tools already capture ~5–6% of U.S. desktop search—and growing. If your pages aren’t answer-ready (AEO)—one page per question, concrete sentences, and a small piece of proof—they’re invisible on the queries where users get the answer without visiting a site.

As GLP-1s quiet cravings, impulse buying drops and funnels built for hype stall. Here’s a CMO framework to win deliberate buyers with proof, faster first wins, and less setup friction.

Visual search is an emerging technology that allows people to search the web using images (or the camera) instead of text. In practical...

McKinsey’s 7-S framework aligns Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff. While comprehensive and globally credible, it’s rigid, costly, generic, and overly internal. Without tailored analytics and actionable insights, implementation suffers. Carefully consider its limits.