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The visual search tools Gen Z actually uses, from Pinterest and TikTok to AI answer engines, and how brands can show up where they search.

Visual search is an emerging technology that allows people to search the web using images (or the camera) instead of text. In practical terms, a user might snap a photo of a product or object and let a search engine identify it and find similar items or information. This is a fundamentally different experience from traditional text-based search, which relies on keywords and phrases. Visual search leverages computer vision and AI to interpret an image’s content – shapes, color