The 8 questions every founder should ask before hiring a fractional CMO in 2026. From an operator with 100+ engagements and $88M in managed budgets.

Most marketing ROI presentations end in budget cuts because marketers are answering a question their CFO isn't asking. Here's the translation framework, the three questions every CFO is really running in their head, and how to answer all three credibly.

8 warning signs you need a marketing audit, including flat leads, rising CAC, and attribution discrepancies