Reality check: Nearly 60% of Google searches end without a click, and when AI Overviews appear, clicks to top results drop ~35%. Meanwhile, AI chat/search tools already capture ~5–6% of U.S. desktop search—and growing. If your pages aren’t answer-ready (AEO)—one page per question, concrete sentences, and a small piece of proof—they’re invisible on the queries where users get the answer without visiting a site.

Visual search is an emerging technology that allows people to search the web using images (or the camera) instead of text. In practical...

Discover how to harness customer insights for personalized experiences, integrate cutting-edge content with growth tactics, and utilize soci

Navigate the digital shift: Embrace innovative, privacy-focused marketing in a post-cookie world with our expert help.

Of course, anytime anyone gives a forecast, a lot of it might be wrong. However, the following is our best guess for the marketing trends...

We all want to assume that we have a data-driven organization. But what does that mean, and more importantly, is that a good thing? More...

This blog is published on Entrepreneur in both English and Spanish Most of us have heard the famous quote: "Half my advertising spend is...