Reality check: Nearly 60% of Google searches end without a click, and when AI Overviews appear, clicks to top results drop ~35%. Meanwhile, AI chat/search tools already capture ~5–6% of U.S. desktop search—and growing. If your pages aren’t answer-ready (AEO)—one page per question, concrete sentences, and a small piece of proof—they’re invisible on the queries where users get the answer without visiting a site.

As GLP-1s quiet cravings, impulse buying drops and funnels built for hype stall. Here’s a CMO framework to win deliberate buyers with proof, faster first wins, and less setup friction.

Are you stuck in endless cycles of costly A/B tests and digital marketing guesswork? You're not alone. Many startups and healthcare companies skip traditional marketing research—like interviews, surveys, and concept tests—to save time, only to later burn through $50,000 or more fixing avoidable mistakes. Discover why investing upfront in foundational market research can save your budget, sharpen your strategy, and position your brand for lasting success.

"Unilever’s big bet on influencers reflects a fundamental shift in marketing strategy. As traditional digital ad costs soar and consumer trust declines, brands are discovering the unmatched power of authentic, influencer-driven conversations. The marketing playbook for the next decade will be written collaboratively with creators—are you ready to adapt?" — Read more on Orr Consulting's blog.

As a fractional CMO, I'm tired of seeing SMBs stuck with overpriced, underperforming PPC agencies. This guide reveals exactly how much you should be paying for PPC management, provides industry-specific benchmarks (healthcare, legal, SaaS, e-commerce, DTC), and shows you the critical KPIs your agency must track. Stop burning budget and start maximizing ROI—find out if it's time to fire your PPC agency.

ChatGPT now leverages Reddit for Search—are you ready to tap into its potential? Instead of dominating, join the conversation authentically: set up your account, find relevant subreddits, build trust through value-first posts, and use paid ads and analytics tools strategically. By blending community savvy, creative content, and data-driven tactics, you can unlock brand awareness, traffic, leads, and conversions. Approach Reddit with curiosity and helpfulness.

Hiring freelancers gives small businesses cost-effective access to top marketing talent—but managing them effectively can be challenging. This comprehensive guide details common freelance marketing roles, average hourly costs, expert evaluation tips, and shows how a Fractional CMO from Orr Consulting can strategically align and optimize your freelance investments for maximum business impact.

Strategic marketing investment fuels growth. Balance ads, content, automation & talent to maximize ROI. Spend smarter, not just less!

Explore how effective brand positioning can drive growth and loyalty with 15 standout examples.

Master marketing by understanding key distinctions: branding vs. design, SEO vs. SEM, strategy vs. tactics, and more. Clarity drives success

Optimize your healthcare content marketing to engage audiences and drive traffic effectively. Tailor content to meet specific patient needs.

Discover how to harness customer insights for personalized experiences, integrate cutting-edge content with growth tactics, and utilize soci

Build a strong SEO backlink profile with quality, relevant links. Avoid common pitfalls like buying links and over-optimizing anchor text.

Choosing the right keywords for Google Ads is crucial for ROI. Use tools like SEMrush to refine strategy, avoid competition, & drive growth.

Compare the pros and cons of hiring a fractional CMO vs. a full-time CMO to find the best fit for your business's marketing needs and budget

Hyperlocal marketing drives 69% of online traffic, spotlighting its importance in connecting businesses with local communities for impactful

In today's digital age, advertising is a cornerstone of reaching and engaging with your target audience. However, understanding how much...

Navigate the digital shift: Embrace innovative, privacy-focused marketing in a post-cookie world with our expert help.

Combatting Facebook audience fatigue: Fresh content and smart targeting keep your campaigns engaging.

Master the art of storytelling: Know your audience, craft an authentic brand story, engage through diverse mediums, and stay consistent!