Should you hire an in-house CMO or a fractional CMO? Use this 2026 framework to decide based on growth stage, measurement, execution needs, and ROI.

A practical guide to 30-60-90 day sales plans, with examples for each phase, common mistakes to avoid, and tips to ramp new reps faster and more predictably.

Stuck between hiring a full-time CMO, keeping your agencies, or bringing in a fractional CMO? If you’re in the $5–$20M range, here’s how to decide which model actually works—and the red flags that tell you it’s time to change your setup.

McKinsey’s 7-S framework aligns Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff. While comprehensive and globally credible, it’s rigid, costly, generic, and overly internal. Without tailored analytics and actionable insights, implementation suffers. Carefully consider its limits.

Hiring freelancers gives small businesses cost-effective access to top marketing talent—but managing them effectively can be challenging. This comprehensive guide details common freelance marketing roles, average hourly costs, expert evaluation tips, and shows how a Fractional CMO from Orr Consulting can strategically align and optimize your freelance investments for maximum business impact.

Discover the structured process of a Fractional CMO: From strategy alignment to long-term success. Elevate your marketing effectively!

Universities often miss teaching the practical skills like Google Ads or CRM management that are crucial for today's job market.

Should Your Marketing Consultant Have a Ph.D.? Ph.D. consultants bring deep data insights but may lack practical skills, requiring a balance

Compare the pros and cons of hiring a fractional CMO vs. a full-time CMO to find the best fit for your business's marketing needs and budget

In today's digital age, advertising is a cornerstone of reaching and engaging with your target audience. However, understanding how much...

More data and dashboards don't necessarily make us smarter. It's the depth of intelligent analysis that unlocks true insights. #DataAnalysis

In today's fast-paced world, we are bombarded with information from multiple sources. From social media to news outlets, we are...

We all want to assume that we have a data-driven organization. But what does that mean, and more importantly, is that a good thing? More...

This blog is published on Entrepreneur in both English and Spanish Most of us have heard the famous quote: "Half my advertising spend is...