McKinsey’s 7-S framework aligns Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff. While comprehensive and globally credible, it’s rigid, costly, generic, and overly internal. Without tailored analytics and actionable insights, implementation suffers. Carefully consider its limits.

Are you stuck in endless cycles of costly A/B tests and digital marketing guesswork? You're not alone. Many startups and healthcare companies skip traditional marketing research—like interviews, surveys, and concept tests—to save time, only to later burn through $50,000 or more fixing avoidable mistakes. Discover why investing upfront in foundational market research can save your budget, sharpen your strategy, and position your brand for lasting success.

"Unilever’s big bet on influencers reflects a fundamental shift in marketing strategy. As traditional digital ad costs soar and consumer trust declines, brands are discovering the unmatched power of authentic, influencer-driven conversations. The marketing playbook for the next decade will be written collaboratively with creators—are you ready to adapt?" — Read more on Orr Consulting's blog.

As a fractional CMO, I'm tired of seeing SMBs stuck with overpriced, underperforming PPC agencies. This guide reveals exactly how much you should be paying for PPC management, provides industry-specific benchmarks (healthcare, legal, SaaS, e-commerce, DTC), and shows you the critical KPIs your agency must track. Stop burning budget and start maximizing ROI—find out if it's time to fire your PPC agency.

ChatGPT now leverages Reddit for Search—are you ready to tap into its potential? Instead of dominating, join the conversation authentically: set up your account, find relevant subreddits, build trust through value-first posts, and use paid ads and analytics tools strategically. By blending community savvy, creative content, and data-driven tactics, you can unlock brand awareness, traffic, leads, and conversions. Approach Reddit with curiosity and helpfulness.

Hiring freelancers gives small businesses cost-effective access to top marketing talent—but managing them effectively can be challenging. This comprehensive guide details common freelance marketing roles, average hourly costs, expert evaluation tips, and shows how a Fractional CMO from Orr Consulting can strategically align and optimize your freelance investments for maximum business impact.

Customer Churn: How to Calculate It — and Stop 48% of Your Customers from Walking Out the Door to Unlock Growth

Strategic marketing investment fuels growth. Balance ads, content, automation & talent to maximize ROI. Spend smarter, not just less!

Discover how influencers can transform your marketing strategy and make a tangible difference in the healthcare sector.

Explore how effective brand positioning can drive growth and loyalty with 15 standout examples.

Discover the structured process of a Fractional CMO: From strategy alignment to long-term success. Elevate your marketing effectively!

Master marketing by understanding key distinctions: branding vs. design, SEO vs. SEM, strategy vs. tactics, and more. Clarity drives success

Most teams rely on dashboards, not analytics. Dig deeper to uncover insights, drive ROI, and move beyond vanity metrics. Here's how!

Universities often miss teaching the practical skills like Google Ads or CRM management that are crucial for today's job market.

Optimize your healthcare content marketing to engage audiences and drive traffic effectively. Tailor content to meet specific patient needs.

Should Your Marketing Consultant Have a Ph.D.? Ph.D. consultants bring deep data insights but may lack practical skills, requiring a balance

Learn how predictive customer journey modeling boosts revenue by 21% and margins by 15%. Discover key strategies for growth.

Discover how to harness customer insights for personalized experiences, integrate cutting-edge content with growth tactics, and utilize soci

Build a strong SEO backlink profile with quality, relevant links. Avoid common pitfalls like buying links and over-optimizing anchor text.

Choosing the right keywords for Google Ads is crucial for ROI. Use tools like SEMrush to refine strategy, avoid competition, & drive growth.