Hiring freelancers gives small businesses cost-effective access to top marketing talent—but managing them effectively can be challenging. This comprehensive guide details common freelance marketing roles, average hourly costs, expert evaluation tips, and shows how a Fractional CMO from Orr Consulting can strategically align and optimize your freelance investments for maximum business impact.

Customer Churn: How to Calculate It — and Stop 48% of Your Customers from Walking Out the Door to Unlock Growth

Strategic marketing investment fuels growth. Balance ads, content, automation & talent to maximize ROI. Spend smarter, not just less!

Discover how influencers can transform your marketing strategy and make a tangible difference in the healthcare sector.

Explore how effective brand positioning can drive growth and loyalty with 15 standout examples.

Discover the structured process of a Fractional CMO: From strategy alignment to long-term success. Elevate your marketing effectively!

Master marketing by understanding key distinctions: branding vs. design, SEO vs. SEM, strategy vs. tactics, and more. Clarity drives success

Most teams rely on dashboards, not analytics. Dig deeper to uncover insights, drive ROI, and move beyond vanity metrics. Here's how!

Universities often miss teaching the practical skills like Google Ads or CRM management that are crucial for today's job market.

Optimize your healthcare content marketing to engage audiences and drive traffic effectively. Tailor content to meet specific patient needs.

Should Your Marketing Consultant Have a Ph.D.? Ph.D. consultants bring deep data insights but may lack practical skills, requiring a balance

Learn how predictive customer journey modeling boosts revenue by 21% and margins by 15%. Discover key strategies for growth.

Discover how to harness customer insights for personalized experiences, integrate cutting-edge content with growth tactics, and utilize soci

Build a strong SEO backlink profile with quality, relevant links. Avoid common pitfalls like buying links and over-optimizing anchor text.

Choosing the right keywords for Google Ads is crucial for ROI. Use tools like SEMrush to refine strategy, avoid competition, & drive growth.

Compare the pros and cons of hiring a fractional CMO vs. a full-time CMO to find the best fit for your business's marketing needs and budget

Hyperlocal marketing drives 69% of online traffic, spotlighting its importance in connecting businesses with local communities for impactful

In today's digital age, advertising is a cornerstone of reaching and engaging with your target audience. However, understanding how much...

Navigate the digital shift: Embrace innovative, privacy-focused marketing in a post-cookie world with our expert help.

Combatting Facebook audience fatigue: Fresh content and smart targeting keep your campaigns engaging.