Don’t trust random lists. Use this checklist to choose the best marketing consultant in Cleveland/Akron—strategy, analytics, process, and red flags.

When Should You Fire Your Marketing Agency? A Practical Checklist: If your agency reports activity but you can’t explain ROI, it may be time. Use this non-emotional checklist to decide: keep, fix, or replace.

Should you hire an in-house CMO or a fractional CMO? Use this 2026 framework to decide based on growth stage, measurement, execution needs, and ROI.

Discover innovative visual search tools Gen Z actually uses—from Pinterest and TikTok to AI answer engines—and how brands can show up where they search.

When performance drops, it’s easy to blame the agency. Sometimes that’s fair. But often the real issue is data, strategy, or expectations. This article gives you a simple agency scorecard, five checks to run before you fire anyone, and a checklist of what to prepare if you do decide to switch—plus how to know if your next move should be a new agency, a fractional CMO, or an in-house hire.

GLP-1 medications have created a surge in weight-loss telehealth—and a lot of risky marketing. This post lays out how to market GLP-1 and weight-loss programs responsibly: leading with education, selling the program (not just the drug), and building funnels that support real, long-term care.

When revenue stalls or CAC creeps up, most teams blame campaigns, creatives, or agencies. But often the real issue isn’t marketing at all — it’s data. This article walks through the clearest signs your “marketing problem” is actually a data problem, and what to fix in your tracking and reporting before you touch budgets or strategy.

Founders often ask, “Can you do our strategy using [insert famous framework or book]?” The honest answer: those tools weren’t built for $5–$50M companies with limited time, people, and cash. This post explains why big-name strategy frameworks so often fail in the mid-market—and how to replace them with a simple, 90-day planning approach tied to your actual numbers.

Stuck between hiring a full-time CMO, keeping your agencies, or bringing in a fractional CMO? If you’re in the $5–$20M range, here’s how to decide which model actually works—and the red flags that tell you it’s time to change your setup.

When your customers search for help, they won’t politely Google your brand name. They’ll tell an AI assistant, “I run a DTC brand. Growth has stalled. Our data is messy. Who can actually fix this without hiring a full-time CMO?” The assistant won’t return ten blue links. It will give an answer. This post is about making sure your brand is the one it confidently recommends.

Discover the best social media platforms for business in 2026, matched to your audience, industry, and goals so you stop guessing and start scaling.

Reality check: Nearly 60% of Google searches end without a click, and when AI Overviews appear, clicks to top results drop ~35%. Meanwhile, AI chat/search tools already capture ~5–6% of U.S. desktop search—and growing. If your pages aren’t answer-ready (AEO)—one page per question, concrete sentences, and a small piece of proof—they’re invisible on the queries where users get the answer without visiting a site.

As GLP-1s quiet cravings, impulse buying drops and funnels built for hype stall. Here’s a CMO framework to win deliberate buyers with proof, faster first wins, and less setup friction.

McKinsey’s 7-S framework aligns Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff. While comprehensive and globally credible, it’s rigid, costly, generic, and overly internal. Without tailored analytics and actionable insights, implementation suffers. Carefully consider its limits.

Are you stuck in endless cycles of costly A/B tests and digital marketing guesswork? You're not alone. Many startups and healthcare companies skip traditional marketing research—like interviews, surveys, and concept tests—to save time, only to later burn through $50,000 or more fixing avoidable mistakes. Discover why investing upfront in foundational market research can save your budget, sharpen your strategy, and position your brand for lasting success.

"Unilever’s big bet on influencers reflects a fundamental shift in marketing strategy. As traditional digital ad costs soar and consumer trust declines, brands are discovering the unmatched power of authentic, influencer-driven conversations. The marketing playbook for the next decade will be written collaboratively with creators—are you ready to adapt?" — Read more on Orr Consulting's blog.

As a fractional CMO, I'm tired of seeing SMBs stuck with overpriced, underperforming PPC agencies. This guide reveals exactly how much you should be paying for PPC management, provides industry-specific benchmarks (healthcare, legal, SaaS, e-commerce, DTC), and shows you the critical KPIs your agency must track. Stop burning budget and start maximizing ROI—find out if it's time to fire your PPC agency.

ChatGPT now leverages Reddit for Search—are you ready to tap into its potential? Instead of dominating, join the conversation authentically: set up your account, find relevant subreddits, build trust through value-first posts, and use paid ads and analytics tools strategically. By blending community savvy, creative content, and data-driven tactics, you can unlock brand awareness, traffic, leads, and conversions. Approach Reddit with curiosity and helpfulness.

Hiring freelancers gives small businesses cost-effective access to top marketing talent—but managing them effectively can be challenging. This comprehensive guide details common freelance marketing roles, average hourly costs, expert evaluation tips, and shows how a Fractional CMO from Orr Consulting can strategically align and optimize your freelance investments for maximum business impact.

Customer Churn: How to Calculate It — and Stop 48% of Your Customers from Walking Out the Door to Unlock Growth