SEO + AEO + GEO Services That Drive Qualified Leads
Orr Consulting helps growth-stage companies build search visibility that turns into pipeline, not just traffic. We combine classic SEO fundamentals with modern AI discovery, including AEO (AI Engine Optimization) and GEO (Generative Engine Optimization), so your brand shows up when buyers search, compare, and ask AI tools who to trust.
If you are investing in marketing but your organic growth feels slow, unpredictable, or disconnected from revenue, we can fix the system.
SEO + AEO + GEO, Built Like a Fractional CMO Would Build It
Most SEO vendors sell outputs: a number of blog posts, a dashboard, a ranking report.
We run SEO the way leadership teams actually need it run:
-
tied to revenue and qualified leads
-
aligned with your positioning and buyer journey
-
built on clean tracking and measurable outcomes
-
structured so your team and partners can execute consistently
Led by Founder and Chief Marketing Officer Dr. Linda Orr, Ph.D., we act as your strategic layer while also giving you access to specialists who can implement technical fixes, measurement, and content systems.
Is This the Right Fit for You?
You are likely ready for SEO consulting or SEO services support if:
-
You get traffic, but it does not convert into leads or revenue.
-
You are not showing up for high-intent searches in your category.
-
Your content feels scattered and you do not own a clear topic in the market.
-
You have an agency, but there is no senior owner driving strategy and accountability.
-
Your team wants a plan, priorities, and a system, not vague advice.
-
You are feeling the shift in discovery, and you want to show up in AI answers and summaries.
If that sounds familiar, this is exactly the kind of problem we solve.
How You Can Work With Orr Consulting
Ways to Work Together
Ongoing SEO + AEO + GEO Leadership (Retainer)
For companies that want a senior strategy owner plus a system to drive organic acquisition.
What you get:
-
CMO-level ownership of your SEO strategy, priorities, and roadmap
-
Monthly performance reviews tied to business outcomes
-
Clear content and page architecture plans (what to build, and why)
-
Technical SEO oversight and implementation coordination
-
AEO and GEO optimization so your brand is easier to cite and trust in AI-driven discovery
-
Accountability across your internal team and any agencies or freelancers
Best for teams that want organic growth to become a dependable channel, not an experiment.
SEO / AEO Audit + 90-Day Roadmap (Project)
For teams that can execute but need clarity, prioritization, and a plan that will move results.
What you get:
-
Technical SEO audit (crawlability, indexing, speed, core issues)
-
Content audit (what to keep, fix, merge, remove, and expand)
-
Authority and trust audit (signals that influence rankings and AI citations)
-
Keyword and demand map focused on buyer intent
-
A prioritized 90-day plan with the highest ROI actions first
-
KPI plan and tracking recommendations (so you can measure revenue impact)
This is the fastest way to stop guessing and start executing the right work.
SEO Strategy Sessions / Office Hours
For founders and teams who want senior guidance on call.
What you get:
-
Monthly or ad-hoc strategy sessions
-
Help pressure-testing content strategy, site structure, and prioritization
-
Guidance on vendor selection, internal hiring, and what to outsource
-
AEO and GEO coaching for your content team
Ideal if you have doers in-house and need a senior SEO and growth sounding board.
SEO That Feels Simple, Even When the Business Is Complex
SEO should not feel mysterious. We turn organic growth into clear priorities, tied to your business model, backed by data, and supported by a plan your team can actually execute.
What We Deliver
Technical SEO and Site Health
We fix the issues that prevent your site from ranking and converting:
-
Crawlability, indexing, and site architecture
-
Core Web Vitals and speed improvements (especially mobile)
-
Duplicate content, redirects, canonical issues
-
Structured data where it supports visibility and trust
-
SEO-friendly templates for service pages, category pages, and blogs
-
Measurement hygiene so you can trust performance reporting
Content Strategy That Builds Topical Authority
We help you own a topic in your category, not just publish random posts:
-
Topic clusters built around buyer intent
-
Service page strategy that ranks and converts
-
Editorial roadmap built for compounding growth
-
Content refresh strategy so pages stay current and credible
-
Messaging alignment so SEO supports positioning, not generic traffic
-
Competitive gap analysis so you know what you are missing
AEO + GEO: Optimization for AI Discovery
Search is changing. Buyers ask AI tools what to do, what to buy, and who to trust. We make your brand easier to surface in those answers:
-
“Answer-ready” page structure and formatting
-
Clear definitions, comparisons, and decision support content
-
Authority signals, credibility, and trust elements that reduce skepticism
-
Content designed to win both classic search rankings and AI summaries
-
Internal linking systems that reinforce topical authority
Strategy First, but Not Strategy Only
SEO outcomes depend on the full system. If needed, we also support:
-
Conversion rate improvements so organic traffic turns into leads
-
Analytics and tracking, including GA4 clarity and attribution
-
Paid search alignment (SEO and PPC perform best when landing pages and messaging match)
-
Research, segmentation, and messaging that improves conversion
We can work alongside your current team and agencies, or we can help fill gaps with specialists where needed.
What Success Looks Like
We measure success in outcomes that matter:
-
Qualified leads and pipeline contribution
-
Conversion rate from organic traffic
-
Visibility for high-intent searches that map to revenue
-
Reduced dependence on paid spend for baseline lead flow
-
Clear reporting your leadership team can understand
We do not chase vanity metrics. Rankings matter only when they drive the right business outcomes.
Our Impact By The Numbers
I treat your budget like it’s my own money. Every recommendation has to earn its place on the plan.
A FEW OF OUR HAPPY CLIENTS
.png)
Ready to Build an Organic Growth System That Produces Leads?
If you want SEO services that are strategy-led, measurable, and designed for modern AI discovery, let’s talk.
