SEO + AEO + GEO Services That Drive Qualified Leads
Led by Dr. Linda Orr, PhD, Fractional CMO and growth strategist with 25+ years driving organic acquisition for growth-stage brands, Orr Consulting helps you build search visibility that turns into pipeline, not just traffic. We combine proven SEO fundamentals with modern AI discovery — AEO (AI Engine Optimization) and GEO (Generative Engine Optimization) — so your brand shows up when buyers search, compare, and ask AI tools who to trust.
If you're investing in marketing but your organic growth feels slow, unpredictable, or disconnected from revenue, we can fix the system.
Trusted by growth-stage brands across tech, healthcare, and DTC
I treat your budget like it’s my own money. Every recommendation has to earn its place on the plan.
You're not hiring an agency. You're working directly with a PhD-level strategist.
Dr. Linda Orr, PhD founded Orr Consulting after more than two decades leading marketing for tech, healthcare, and consumer brands — managing over $88M in marketing budgets and building organic growth systems that produce real revenue, not vanity metrics.
"I treat your budget like it's my own money. Every recommendation has to earn its place on the plan." — Dr. Linda Orr, PhD, Founder & CMO
Is This the Right Fit for You?
Does this sound familiar?
You're likely ready for SEO consulting support if:
-
You get traffic, but it doesn't convert into leads or revenue.
-
You're not showing up for high-intent searches in your category.
-
Your content feels scattered and you don't own a clear topic in the market.
-
You have an agency, but there's no senior owner driving strategy and accountability.
-
Your team wants a plan, priorities, and a system — not vague advice.
-
You're feeling the shift in AI-driven discovery and want to show up in AI answers and summaries.
If that sounds familiar, this is exactly the kind of problem we solve.
SEO run the way leadership teams actually need it
Most SEO vendors sell outputs: a number of blog posts, a dashboard, a ranking report.
We run SEO the way a CMO would run it:
-
Tied to revenue and qualified leads — not just rankings
-
Aligned with your positioning and buyer journey
-
Built on clean tracking and measurable outcomes
-
Structured so your team and existing agencies can execute consistently
-
Designed to grow — not reset — every time you hire someone new
We act as your strategic layer while giving you access to specialists who implement technical fixes, measurement, and content systems. We work alongside your current team and agencies, or help fill gaps with specialists where needed.
How You Can Work With Orr Consulting
Ways to Work Together:
Most clients recoup the investment in the first 60 days (many in the first month). Not sure if the budget fits? Book a 30-minute call — we'll tell you honestly whether the engagement makes sense for your situation.
Ongoing SEO + AEO + GEO Leadership (Retainer)
Best for: teams that want organic growth to become a dependable, measurable channel
Starting at $4,000/month
For companies that want a senior strategy owner plus a system to drive organic acquisition.
What you get:
-
CMO-level ownership of your SEO strategy, priorities, and roadmap
-
Monthly performance reviews tied to business outcomes
-
Clear content and page architecture plans (what to build, and why)
-
Technical SEO oversight and implementation coordination
-
AEO and GEO optimization so your brand is easier to cite and trust in AI-driven discovery
-
Accountability across your internal team and any agencies or freelancers
Best for teams that want organic growth to become a dependable channel, not an experiment.
SEO / AEO Audit + 90-Day Roadmap (Project)
Best for: teams that can execute but need clarity, prioritization, and a plan
Project fee starting at $3,500
For teams that can execute but need clarity, prioritization, and a plan that will move results.
What you get:
-
Technical SEO audit (crawlability, indexing, speed, core issues)
-
Content audit (what to keep, fix, merge, remove, and expand)
-
Authority and trust audit (signals that influence rankings and AI citations)
-
Keyword and demand map focused on buyer intent
-
A prioritized 90-day plan with the highest ROI actions first
-
KPI plan and tracking recommendations (so you can measure revenue impact)
This is the fastest way to stop guessing and start executing the right work.
SEO Strategy Sessions / Office Hours
Best for: founders and marketing leads who have doers in-house and need a senior sounding board
Starting at $750 per session — monthly packages from $1,500/month
For founders and teams who want senior guidance on call.
What you get:
-
Monthly or ad-hoc strategy sessions
-
Help pressure-testing content strategy, site structure, and prioritization
-
Guidance on vendor selection, internal hiring, and what to outsource
-
AEO and GEO coaching for your content team
Ideal if you have doers in-house and need a senior SEO and growth sounding board.
What clients say about working with Dr. Orr
Our SEO clients tend to keep their results confidential — but here's what clients across engagements consistently say about the work:
⭐⭐⭐⭐⭐
"Dr. Linda Orr was as knowledgeable and helpful as her profile suggested. She surfaced growth options we hadn't considered — especially around brand recognition, sales strategy, and market penetration — and we plan to continue working together." — Confidential Client | Premium DTC (Fitness / Performance Apparel) • Growth Strategy • Brand Positioning • Go-to-Market
⭐⭐⭐⭐⭐
"Linda was a pleasure to work with and extremely thorough. She led a market research project for our 3D dental imaging launch, and the insights directly shaped our positioning and go-to-market strategy." — Midmark Dental | Healthcare • Market Research • Positioning • Launch Strategy
⭐⭐⭐⭐⭐
"Linda led a brand positioning workshop that was genuinely useful for our brand development. She brought structure, clarity, and a practical path forward." — Med Spa / Medical Durable Equipment | Healthcare • Brand Positioning • Messaging Workshop
⭐⭐⭐⭐⭐
"Highly recommend Linda for market research and industry insights. She delivered a clear, well-structured report packed with actionable recommendations — including 20+ stakeholder interviews translated into positioning and an executable market-entry strategy." — Franco Allena, My Yacht Marketer | Premium DTC Services • Market Research • Positioning • Market Entry Strategy
SEO That Feels Simple, Even When the Business Is Complex
SEO should not feel mysterious. We turn organic growth into clear priorities, tied to your business model, backed by data, and supported by a plan your team can actually execute.
What We Deliver
Technical SEO and Site Health
We fix the issues that prevent your site from ranking and converting:
-
Crawlability, indexing, and site architecture
-
Core Web Vitals and speed improvements (especially mobile)
-
Duplicate content, redirects, canonical issues
-
Structured data where it supports visibility and trust
-
SEO-friendly templates for service pages, category pages, and blogs
-
Measurement hygiene so you can trust performance reporting
Content Strategy That Builds Topical Authority
We help you own a topic in your category, not just publish random posts:
-
Topic clusters built around buyer intent
-
Service page strategy that ranks and converts
-
Editorial roadmap built for compounding growth
-
Content refresh strategy so pages stay current and credible
-
Messaging alignment so SEO supports positioning, not generic traffic
-
Competitive gap analysis so you know what you are missing
AEO + GEO: Optimization for AI Discovery
Search is changing. Buyers ask AI tools what to do, what to buy, and who to trust. We make your brand easier to surface in those answers:
-
“Answer-ready” page structure and formatting
-
Clear definitions, comparisons, and decision support content
-
Authority signals, credibility, and trust elements that reduce skepticism
-
Content designed to win both classic search rankings and AI summaries
-
Internal linking systems that reinforce topical authority
Beyond SEO — the full conversion system
SEO outcomes depend on the full system. If needed, we also support:
-
Conversion rate improvements so organic traffic turns into leads
-
Analytics and tracking, including GA4 clarity and attribution
-
Paid search alignment (SEO and PPC perform best when landing pages and messaging match)
-
Research, segmentation, and messaging that improves conversion
Download the Free Guide: Content Optimization for LLMs
Want to understand what actually makes content easier for ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews to extract, trust, and cite? This free guide breaks down 8 practical principles that improve AI visibility, including entity clarity, standalone answer structure, intent-matched formatting, structured tables and lists, and stronger trust signals. It is built for teams that want content to do more than rank. They want it to be used in AI-generated answers.
A practical framework for marketers, founders, and content teams building for modern search.
Strategy First, but Not Strategy Only
SEO outcomes depend on the full system. If needed, we also support:
-
Conversion rate improvements so organic traffic turns into leads
-
Analytics and tracking, including GA4 clarity and attribution
-
Paid search alignment (SEO and PPC perform best when landing pages and messaging match)
-
Research, segmentation, and messaging that improves conversion
We can work alongside your current team and agencies, or we can help fill gaps with specialists where needed.
What Success Looks Like
We measure success in outcomes that matter:
-
Qualified leads and pipeline contribution from organic
-
Conversion rate from organic traffic (not just volume)
-
Visibility for high-intent searches that map to revenue
-
Reduced dependence on paid spend for baseline lead flow
-
Timeline: most clients see meaningful movement within 60–90 days of executing a prioritized plan
-
Clear reporting your leadership team can actually understand
We do not chase vanity metrics. Rankings matter only when they drive the right business outcomes.
Ready to Build an Organic Growth System That Produces Leads?
If you want SEO services that are strategy-led, measurable, and built for modern AI discovery, let's talk. A 30-minute call is enough to assess whether we're a fit — no pitch, no pressure.
Just fill out and submit the form below. Prefer email? Reach Dr. Orr directly: Dr.Orr@Orr-Consulting.com
A FEW OF OUR HAPPY CLIENTS
.png)
