SEO, AEO and GEO Services That Drive Qualified Leads
PhD-led SEO, answer engine optimization (AEO) and generative engine optimization (GEO) for companies from $5M to $500M in revenue. I'm Dr. Linda Orr. I set the strategy and lead every audit, and my team handles implementation, so your company shows up when buyers search, compare, and ask AI tools who to trust.
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Audits with a 90-day roadmap start at $7,500. Ongoing programs start at $4,000 a month.
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Updated October 28, 2026
Trusted by growth-stage brands across tech, healthcare, and DTC
$88M in marketing budget modeled for Upwork, 100+ clients from $5M to $500M in revenue, 25+ years leading growth, and 86% client retention.
$88M
Marketing budget covered by Upwork's first marketing mix model, built by Dr. Orr.
100+
Clients served, from $5M to $500M in revenue.
25+
Years leading growth across tech, healthcare, and consumer brands.
86%
Client retention. Most clients stay or come back.
You work directly with a PhD-level strategist.
I founded Orr Consulting after 25+ years in marketing leadership and two decades as a marketing professor. My work includes building Upwork's first marketing mix model across an $88M annual media portfolio.
I lead the strategy and the audit myself, and my team handles implementation.
Dr. Linda Orr, PhD, Founder
Is This the Right Fit for You?
Does this sound familiar?
You're likely ready for SEO consulting support if:
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You get traffic, but it doesn't convert into leads or revenue.
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You're not showing up for high-intent searches in your category.
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Your content feels scattered and you don't own a clear topic in the market.
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You have an agency, but there's no senior owner driving strategy and accountability.
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Your team wants a plan, priorities, and a system.
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You're feeling the shift in AI-driven discovery and want to show up in AI answers and summaries.
If that sounds familiar, this is exactly the kind of problem we solve.
SEO run the way leadership teams actually need it
Most SEO vendors sell outputs: a number of blog posts, a dashboard, a ranking report.
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We run SEO the way a CMO would run it:
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Tied to revenue and qualified leads
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Aligned with your positioning and buyer journey
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Built on clean tracking and measurable outcomes
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Structured so your team and existing agencies can execute consistently
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Designed to keep building when you hire someone new
We act as your strategic layer while giving you access to specialists who implement technical fixes, measurement, and content systems. We work alongside your current team and agencies, or help fill gaps with specialists where needed.
SEO vs. AEO vs. GEO: What's the Difference?
All three help buyers find you. They differ in where you show up and how success is measured. I run all three as one plan.
SEO
Search engine optimization
Goal: rank in Google and Bing
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Shows up in: search results and Google Maps
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We work on: site speed, service pages, keywords and links
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Measured by: rankings, organic traffic and leads
AEO
Answer engine optimization
Goal: be the direct answer to a buyer's question
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Shows up in: Google AI Overviews, featured snippets and voice search
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We work on: answer-first pages, FAQs and structured data
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Measured by: appearances in AI Overviews and answer boxes
GEO
Generative engine optimization
Goal: get recommended by AI tools
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Shows up in: ChatGPT, Gemini, Perplexity, Claude and Copilot
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We work on: consistent company details, trusted outside mentions and citable content
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Measured by: spot checks on buyer questions, AI referral traffic and lead source
How You Can Work With Orr Consulting
Ways to Work Together:
Most engagements are customized. If you are not sure which option fits, schedule an introductory call and we will talk through your goals, timing, and the right scope.
Ongoing SEO + AEO + GEO Program (Retainer)
Format: Monthly retainer
Best for: teams that want organic growth to become a dependable, measurable channel
Price: Starting at $4,000/month
For companies that want organic search and AI visibility run as an ongoing program. My team handles the day-to-day work, and I set the strategy and review the results. This is separate from fractional CMO leadership.
What you get:
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An SEO and AEO strategy, priorities, and roadmap
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Monthly performance reviews tied to business outcomes
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Clear content and page architecture plans (what to build, and why)
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Technical SEO fixes and implementation
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AEO and GEO optimization so your brand is easier to cite and trust in AI-driven discovery
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Coordination with your internal team and any agencies or freelancers
SEO / AEO Audit + 90-Day Roadmap (Project)
Format: One-time project
Timeline: usually 2 to 3 weeks
Best for: teams that can execute but need clarity, prioritization, and a plan
Price: Starting at $7,500
What you get:
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Technical SEO audit (crawlability, indexing, speed, core issues)
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Content audit (what to keep, fix, merge, remove, and expand)
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Authority and trust audit (signals that influence rankings and AI citations)
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Keyword and demand map focused on buyer intent
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A prioritized 90-day plan with the highest ROI actions first
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KPI plan and tracking recommendations (so you can measure revenue impact)
This is the fastest way to stop guessing and start executing the right work.
SEO Strategy Sessions / Office Hours
Format: Single sessions or a monthly package
Best for: founders and marketing leads who have doers in-house and need a senior sounding board
Price: $750 per session; monthly packages from $1,500/month
For founders and teams who want senior guidance on call.
What you get:
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Monthly or ad-hoc strategy sessions
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Help pressure-testing content strategy, site structure, and prioritization
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Guidance on vendor selection, internal hiring, and what to outsource
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AEO and GEO coaching for your content team
What clients say about working with Dr. Orr
Most engagements are under NDA, but here's what clients say about the work:
★★★★★
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“Dr. Linda Orr was as knowledgeable and helpful as her profile suggested. She surfaced growth options we hadn't considered, especially around brand recognition, sales strategy, and market penetration, and we plan to continue working together.”
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Confidential Client
Premium DTC (Fitness / Performance Apparel) · Growth Strategy · Brand Positioning · Go-to-Market
★★★★★
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“Linda was a pleasure to work with and extremely thorough. She led a market research project for our 3D dental imaging launch, and the insights directly shaped our positioning and go-to-market strategy.”
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Midmark Dental
Healthcare · Market Research · Positioning · Launch Strategy
★★★★★
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“Linda led a brand positioning workshop that was genuinely useful for our brand development. She brought structure, clarity, and a practical path forward.”
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Med Spa / Medical Durable Equipment
Healthcare · Brand Positioning · Messaging Workshop
★★★★★
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“Highly recommend Linda for market research and industry insights. She delivered a clear, well-structured report packed with actionable recommendations, including 20+ stakeholder interviews translated into positioning and an executable market-entry strategy.”
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Franco Allena, My Yacht Marketer
Premium DTC Services · Market Research · Positioning · Market Entry Strategy
SEO That Feels Simple, Even When the Business Is Complex
SEO should not feel mysterious. We turn organic growth into clear priorities, tied to your business model, backed by data, and supported by a plan your team can actually execute.
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What We Deliver
Technical SEO and Site Health
We fix the issues that prevent your site from ranking and converting:
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Crawlability, indexing, and site architecture
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Core Web Vitals and speed improvements (especially mobile)
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Duplicate content, redirects, canonical issues
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Structured data where it supports visibility and trust
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SEO-friendly templates for service pages, category pages, and blogs
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Measurement hygiene so you can trust performance reporting
Content Strategy That Builds Topical Authority
We help you own a topic in your category:
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Topic clusters built around buyer intent
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Service page strategy that ranks and converts
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Editorial roadmap built for compounding growth
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Content refresh strategy so pages stay current and credible
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Messaging alignment so SEO supports your positioning
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Competitive gap analysis so you know what you are missing
AEO + GEO: Optimization for AI Discovery
Search is changing. Buyers ask AI tools what to do, what to buy, and who to trust. We make your brand easier to surface in those answers:
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“Answer-ready” page structure and formatting
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Clear definitions, comparisons, and decision support content
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Authority signals, credibility, and trust elements that reduce skepticism
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Content designed to win both classic search rankings and AI summaries
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Internal linking systems that reinforce topical authority
Beyond SEO: the full conversion system
SEO outcomes depend on the full system. If needed, we also support:
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Conversion rate improvements so organic traffic turns into leads
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Analytics and tracking, including GA4 clarity and attribution
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Paid search alignment (SEO and PPC perform best when landing pages and messaging match)
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Research, segmentation, and messaging that improves conversion
Download the Free Guide: Content Optimization for LLMs
Want to understand what actually makes content easier for ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews to extract, trust, and cite? This free guide breaks down 8 practical principles that improve AI visibility, including entity clarity, standalone answer structure, intent-matched formatting, structured tables and lists, and stronger trust signals. It is built for teams that want content to do more than rank. They want it to be used in AI-generated answers.
A practical framework for marketers, founders, and content teams building for modern search.
What Success Looks Like
We measure success in outcomes that matter:
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Qualified leads and pipeline contribution from organic
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Conversion rate from organic traffic
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Visibility for high-intent searches that map to revenue
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Reduced dependence on paid spend for baseline lead flow
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Realistic timelines: technical fixes can show results within weeks, while content and authority gains build over several months depending on implementation pace, indexing, and competition
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Clear reporting your leadership team can actually understand
Rankings matter when they drive the right business outcomes.
Related reading: why companies don’t show up in ChatGPT, whether AI visibility trackers are worth paying for, and what an AEO audit includes and costs.
SEO, AEO and GEO: Frequently Asked Questions
How much do your SEO, AEO and GEO services cost?
An SEO and AEO audit with a 90-day roadmap starts at $7,500. The ongoing SEO, AEO and GEO program starts at $4,000 a month. Strategy sessions are $750 each, and monthly session packages start at $1,500 a month. I quote each engagement after a free 30-minute call.
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How long does an SEO and AEO audit take?
Most audits take 2 to 3 weeks from kickoff, depending on the size of your site and how quickly we get access to your analytics and Google Search Console. You get the findings and the 90-day roadmap at the end.
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What is the difference between SEO, AEO and GEO?
SEO helps you rank in Google and Bing search results. AEO helps your content become the direct answer in places like Google AI Overviews and featured snippets. GEO helps your company get mentioned and cited when people ask AI tools such as ChatGPT for recommendations. They rely on many of the same signals, so I run them as one plan.
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Which AI platforms do you optimize for?
ChatGPT, Google Gemini, Google AI Overviews, Perplexity, Claude and Microsoft Copilot, along with Google and Bing search. I don't tune pages for one tool. We work on what all of them rely on: clear service pages, direct answers to buyer questions, structured data, and mentions in trusted outside sources.
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How do you measure visibility in AI search?
I don't rely on AI visibility tracker scores, because a small change in a prompt can change the answer. We spot-check the questions your buyers actually ask across the major AI tools, track referral traffic from AI tools in GA4, and ask new leads how they found you. I explain why in Are AI Visibility Trackers Worth Paying For?
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How long does it take to see results?
Technical fixes can show results within weeks. Content and authority gains build over several months, depending on how fast changes are implemented, how quickly pages are indexed, and how competitive your market is.
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Who does the work?
I set the strategy, lead every audit, and review the results. My team handles implementation, including technical fixes, content, structured data and tracking. You can also hand the roadmap to your own team or agency.
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Ready to Build an Organic Growth System That Produces Leads?
If you want SEO services that are strategy-led, measurable, and built for modern AI discovery, let's talk. A 30-minute call is enough to assess whether we're a fit, no pitch, no pressure.
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Just fill out and submit the form below. Prefer email? Reach Dr. Orr directly: Dr.Orr@Orr-Consulting.com
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