Senior Marketing Leadership, Without the Full-Time Headcount
Dr. Linda Orr, PhD gives $5–$100M brands in DTC, healthcare, and B2B a dedicated CMO who owns strategy, holds vendors accountable, and builds the system that makes growth predictable. Quoted in Forbes. Published in the Journal of Business Research. $88M+ in budgets managed. 86% client retention.
Our Impact By The Numbers
I treat your budget like it’s my own money. Every recommendation has to earn its place on the plan.
A FEW OF OUR HAPPY CLIENTS
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Is a Fractional CMO the Right Fit for You?
You might be ready for fractional CMO support if:
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You are spending on marketing but cannot clearly see what is working.
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Your team is strong, but no one owns the full growth strategy.
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You need a senior head of marketing, but a full-time CMO is not realistic yet.
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You are under pressure to lower CAC, improve ROAS, or unlock new revenue.
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You want a clear 90-day plan and someone who will hold the team (and agencies) accountable.
"If that sounds familiar, this is exactly the kind of problem I solve." — Dr. Linda Orr, PhD
CMO-level strategy, backed by a team that can actually execute
Dr. Linda Orr leads every engagement as your fractional CMO — setting strategy, owning the roadmap, and holding your team and vendors accountable to results.
What that's looked like in practice:
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Built a tech company's first Marketing Mix Modeling framework — improving performance 10–25% and reducing cost per unit sold by up to 300%
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Managed high seven-figure budgets while aligning marketing, sales, and operations around a single growth plan
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Led successful launches and scaling for healthcare, telehealth, DTC, and complex B2B brands
Where execution is needed, Linda coordinates specialists in analytics, tracking, paid media, and content — so you get senior-level thinking backed by people who can build, measure, and improve the system.
You get the thinking of a full-time CMO without the full-time headcount, equity, or overhead.
Three ways to work together
Fractional CMO Retainer (Ongoing)
Starting at $8,000/month Best for: brands at $5–50M+ revenue that need a senior marketing owner, not just a vendor
For brands that need a dedicated CMO to lead strategy, own the roadmap, and coordinate execution across your team and partners.
What you get:
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Part-time CMO leadership from Dr. Linda Orr, PhD
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Support from specialists in analytics, paid media, and tracking
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Full ownership of marketing roadmap, budget priorities, and performance reviews
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Monthly reporting tied to CAC, pipeline, and revenue — not vanity metrics
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Independent oversight of your agencies and freelancers
Most engagements run 3–6 months before organic growth and paid efficiency become self-sustaining.
90-Day Growth Roadmap (Project)
Starting at $5,000 Best for: teams that can execute but need clarity, prioritization, and a plan
A fully scoped project that ends with a prioritized, data-backed 90-day plan your team can run with immediately.
What you get:
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Deep dive into your data, channels, funnels, and margins
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Prioritized 90-day roadmap with the highest-ROI actions first
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Clear KPIs, budget guardrails, and a testing plan
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Working sessions with your team to align and hand off cleanly
CMO Strategy Sessions / Office Hours
Starting at $750/session — monthly packages from $1,500/month Best for: founders and marketing leads who have doers in-house and need a senior sounding board
For teams that want CMO-level guidance without a full retainer commitment.
What you get:
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Monthly or ad-hoc strategy sessions with Dr. Orr
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Help pressure-testing channel decisions, campaign plans, and vendor selection
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Guidance on internal hiring, agency oversight, and what to outsource
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Honest second opinions on plans your team has already built
What clients say about working with Dr. Orr
Most engagements are NDA'd — but here's what clients consistently say:
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"Dr. Orr's exceptional leadership and advanced knowledge in sales and marketing were invaluable. She provided practical tools our team could use immediately to perform with confidence." — B. MacDonald | B2B Sales Enablement • Sales Training • Messaging & Objection Handling
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"Dr. Linda Orr was as knowledgeable and helpful as her profile suggested. She surfaced growth options we hadn't considered — especially around brand recognition, sales strategy, and market penetration — and we plan to continue working together." — Confidential Client | Premium DTC (Fitness / Performance Apparel) • Growth Strategy • Brand Positioning
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"Linda was a pleasure to work with and extremely thorough. The insights directly shaped our positioning and go-to-market strategy." — Midmark Dental | Healthcare • Market Research • Positioning • Launch Strategy
What the work actually covers
Strategy shouldn’t feel abstract. We turn complex decisions into clear priorities—backed by data, grounded in your business model, and supported by a team that can execute.
Brand Strategy
We help you define who you are, who you serve, and why you win.
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Identifying target audiences and sub-segments
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Pinpointing growth opportunities and white space
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Crafting key messaging and value propositions
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Highlighting competitive advantages
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Recommending effective channels and tactics
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Developing brand positioning and architecture
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Establishing measurement scorecards so you know what’s working
Marketing Planning
We design marketing plans that your team—and partners—can actually use.
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Creating short-term and long-term strategies
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Mapping customer journeys and attitudes
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Optimizing media spend and channel selection
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Measuring tactic efficiency across OOH, TV, digital, and more
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Establishing KPIs and dashboards
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Visualizing and reporting on performance for leadership
Business Growth Strategy
We connect marketing to revenue, operations, and long-term value.
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Aligning marketing with business objectives and financial targets
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Exploring new revenue streams and market opportunities
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Conducting competitive and market landscape analysis
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Building go-to-market strategies for new product launches
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Aligning sales and marketing for revenue growth
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Evaluating internal and external impacts on growth (PR, ops, market shifts)
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Optimizing customer acquisition and retention strategies
Strategy First, but Not Strategy Only
We know strategy only matters if it’s executed well.
That’s why our team can also support you with:
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Marketing research, statistics, and data (custom research, segmentation, testing)
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MMM and analytics (attribution, tracking, dashboards, media mix modeling)
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PPC and digital marketing (search, social, performance media)
We can act as your strategic leadership layer while collaborating with your existing agencies—or we can help fill gaps with our own specialists where you need them most.
How an engagement works
Initial Discovery
A focused consultation to understand your brand's challenges, goals, current channels, and data situation. We identify where the biggest leverage is before recommending anything.
Creative & Campaign Execution
Our team and your partners bring the strategy to life — campaigns, content, messaging, and channel activation — with clear ownership and accountability.
Data Analysis & Insights
Using data-backed insights, we build a comprehensive growth strategy aligned to your business model, margins, and 90-day priorities.
Testing & Optimization
Rigorous testing, tracking, and weekly adjustments keep performance on target. We measure what matters, not what's easy to report.
Strategy Development
Using data-backed insights, we build a comprehensive growth strategy aligned to your business model, margins, and 90-day priorities.
Continuous Support & Growth
Marketing doesn't stop at implementation. We provide ongoing strategy, analysis, and recommendations as your business and market evolve.
Looking for a Fractional CMO in Cleveland/Akron? → See our local page
Ready to see if we're the right fit?
If you're investing in marketing but no one owns the full picture — strategy, budget, vendor accountability, and results — a fractional CMO engagement may be exactly what's missing.
A 30-minute diagnostic call is enough to assess your situation and give you an honest answer on whether and how we can help.
Prefer to send details first? Share your website, current spend, and what's not working — we'll reply within 1 business day.