Let Us Map Your Path to Growth
Orr Consulting provides fractional CMO leadership and strategic marketing support for brands that are ready to scale—but need a senior team to unify strategy, data, and execution.
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We have led strategy and growth for healthcare, tech, and premium DTC brands with budgets up to $100MM+.
Strategy & Fractional CMO Work
Orr Consulting is a strategic marketing partner for brands that need more than ad hoc tactics. We combine fractional CMO leadership with a specialized team experienced in data, analytics, media, and operations.
Led by Founder and Chief Marketing Officer Dr. Linda Orr, Ph.D., our team has guided organizations through major growth and transformation, including:
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Building a tech company’s first Marketing Mix Modeling (MMM) framework, improving performance by 10–25% and reducing cost per unit sold by up to 300%.
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Managing high 7-figure budgets while aligning marketing, sales, and operations around a single growth plan.
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Driving successful launches and scaling for healthcare, tech, and premium consumer brands.
Linda sets the vision and strategic direction as your fractional CMO, while specialists like Dmitrii (analytics and tracking) and additional team members support execution, measurement, and optimization. You get senior-level thinking backed by people who can actually build, track, and improve the system.
From strategic planning to day-to-day marketing leadership, we act as your embedded marketing team at the CMO level—without the full-time headcount.
Is a Fractional CMO the Right Fit for You?
You might be ready for fractional CMO support if:
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You are spending on marketing but cannot clearly see what is working.
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Your team is strong, but no one owns the full growth strategy.
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You need a senior head of marketing, but a full-time CMO is not realistic yet.
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You are under pressure to lower CAC, improve ROAS, or unlock new revenue.
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You want a clear 90-day plan and someone who will hold the team (and agencies) accountable.
If that sounds familiar, this is exactly the kind of problem I solve.
How You Can Work With Me
Ways to Work Together
Option 1: Fractional CMO Retainer (Ongoing)
For brands that need a senior marketing leader plus a team to steer strategy and oversee execution.
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Part-time CMO leadership from Linda
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Support from our analytics, media, and strategy team
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Ownership of marketing roadmap, budget, and performance
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Best for brands at $5–50MM+ in annual revenue that need to scale more predictably.
Option 2: 90-Day Growth Roadmap
For teams that can execute but need clarity and a plan.
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Deep dive into your data, funnels, and current marketing
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A prioritized 90-day roadmap across channels
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Clear KPIs, budgets, and testing plan
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Includes working sessions with your team to align and hand off
Option 3: CMO Strategy Sessions / Office Hours
For founders and teams who want senior guidance on call.
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Monthly or ad-hoc strategy sessions with Linda
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Support on channel decisions, campaign planning, and partner selection
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Ideal if you have in-house doers and need a CMO-level sounding board
Navigating Strategy Made Simple
Strategy shouldn’t feel abstract. We turn complex decisions into clear priorities—backed by data, grounded in your business model, and supported by a team that can execute.
Brand Strategy
We help you define who you are, who you serve, and why you win.
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Identifying target audiences and sub-segments
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Pinpointing growth opportunities and white space
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Crafting key messaging and value propositions
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Highlighting competitive advantages
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Recommending effective channels and tactics
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Developing brand positioning and architecture
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Establishing measurement scorecards so you know what’s working
Marketing Plans
We design marketing plans that your team—and partners—can actually use.
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Creating short-term and long-term strategies
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Mapping customer journeys and attitudes
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Optimizing media spend and channel selection
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Measuring tactic efficiency across OOH, TV, digital, and more
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Establishing KPIs and dashboards
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Visualizing and reporting on performance for leadership
Business Growth Strategy
We connect marketing to revenue, operations, and long-term value.
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Aligning marketing with business objectives and financial targets
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Exploring new revenue streams and market opportunities
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Conducting competitive and market landscape analysis
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Building go-to-market strategies for new product launches
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Aligning sales and marketing for revenue growth
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Evaluating internal and external impacts on growth (PR, ops, market shifts)
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Optimizing customer acquisition and retention strategies
Strategy First, but Not Strategy Only
We know strategy only matters if it’s executed well.
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That’s why our team can also support you with:
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Marketing research, statistics, and data (custom research, segmentation, testing)
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MMM and analytics (attribution, tracking, dashboards, media mix modeling)
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PPC and digital marketing (search, social, performance media)
We can act as your strategic leadership layer while collaborating with your existing agencies—or we can help fill gaps with our own specialists where you need them most.
Our Impact By The Numbers
I treat your budget like it’s my own money. Every recommendation has to earn its place on the plan.
A FEW OF OUR HAPPY CLIENTS
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Driving Growth Together: Our Process
Initial Discovery
Schedule a consultation to discuss your brand’s unique challenges, goals, and opportunities. We’ll uncover what makes your business stand out and identify areas for growth.
Creative Execution
Our team collaborates to bring the strategy to life with compelling content, targeted campaigns, and impactful messaging that resonates with your audience.
Data Analysis & Insights
We dive deep into your existing data and market research to uncover actionable insights. From customer behavior to competitive analysis, this phase ensures every decision is backed by data.
Testing & Optimization
We rigorously test all campaigns and strategies to ensure optimal performance. Continuous tracking and adjustments keep your efforts on target and effective.
Strategy Development
Using our insights, we craft a comprehensive marketing strategy designed to maximize ROI and align with your unique business objectives.
Continuous Support & Growth
Marketing doesn’t stop at implementation. We provide ongoing support, analysis, and recommendations to ensure your strategy evolves with your business and market trends.
Ready to elevate your brand’s strategy? Let’s achieve measurable growth together.
If you’re investing in marketing but not seeing the clarity, consistency, or results you want, a fractional CMO engagement may be the right next step.
Use the form below or book a call to explore whether our team is the right fit.
