Fractional CMO for Premium DTC Brands
Orr Consulting helps premium DTC brands that sell physical products grow profitably, with strategy, performance marketing, and analytics led by one senior marketer.
As your fractional CMO, I build the growth plan, direct your performance channels, and tie spend back to revenue and margin, not just platform-reported ROAS.
I have led growth for brands in fitness equipment, apparel, housewares, and premium consumer products, so I know high order values, longer consideration cycles, and creative that has to sell, not just look good.
Fractional CMO Leadership for DTC
Senior-level marketing leadership without the full-time CMO cost. We own your marketing roadmap, budget allocation, and channel strategy so you can focus on product and operations.
Performance Marketing & Analytics
We structure and optimize your Meta, Google, and other paid channels for profitable acquisition, backed by clean tracking, dashboards, and clear CAC / ROAS targets.
Launch, Merchandising & Lifecycle Strategy
From launch calendars to merchandising and retention, we build the plan that turns first-time buyers into repeat customers. Expect offer architecture, PDP and collection optimization, email/SMS flows, and promo planning aligned to inventory, margin, and your growth targets.
Our Impact By The Numbers
Where DTC Growth Work Focuses
Premium products need a different playbook than impulse buys. These are the areas I work on with DTC teams.
High-AOV acquisition and paid media
Meta, Google, and newer channels sized to what each returns for a considered purchase, not to what each platform reports.
Creators, PR, and credibility
Creator partnerships, expert reviews, and press that give buyers third-party reasons to trust a premium price.
CAC, margin, and lifetime value
Acquisition cost judged against contribution margin and customer lifetime value, so growth targets match what the business can afford.
Ecommerce CRO and launches
Product pages and checkout tested for conversion, and waitlist-first launches that prove demand before big inventory bets.
First-party audience and lifecycle
Email, SMS, and owned audiences built from day one, with lifecycle flows that lift repeat purchase and lower blended CAC.
Merchandising and channel strategy
Inventory and merchandising plans tied to demand, and a clear view of how DTC and wholesale should work together.
DTC Results From Client Work
A few examples of what this work has produced for consumer brands. Each links to the full case study.
Are We a Fit For Your Brand?
We’re a good match if:
• Your products are premium or high-ticket (fitness equipment, home tech, decor, furniture, etc.)
• You’re spending on ads or plan to, but don’t have a clear growth system
• You want a partner who cares about CAC, payback, and profit, not just impressions
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Tell us a bit about your brand and we’ll follow up with next steps and a suggested engagement model.
Not a DTC brand?
We also partner with other complex, growth-stage businesses that share similar challenges: high consideration, multi-channel funnels, and the need for marketing to tie back to real financial outcomes. If that sounds like you, get in touch and we’ll see if it’s a fit.