Fractional CMO for Premium DTC Brands
We help high-ticket DTC brands selling physical products scale profitably with data-driven strategy, performance marketing, and analytics.
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If you’re running a premium DTC brand, you can’t rely on “spray and pray” marketing.
Orr Consulting acts as your Fractional CMO team: we build the growth strategy, manage your performance channels, and tie every dollar of spend back to revenue and profit.
We’ve led growth for brands selling everything from fitness and performance products to home, lifestyle, and consumer tech—so we understand high AOV, longer consideration cycles, and the need for premium creative that still performs.​
Fractional CMO Leadership for DTC
Senior-level marketing leadership without the full-time CMO cost. We own your marketing roadmap, budget allocation, and channel strategy so you can focus on product and operations.
Performance Marketing & Analytics
We structure and optimize your Meta, Google, and other paid channels for profitable acquisition—backed by clean tracking, dashboards, and clear CAC / ROAS targets.
Launch, Merchandising & Lifecycle Strategy
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Are We a Fit For Your Brand?
We’re a good match if:
– Your products are premium or high-ticket (fitness equipment, home tech, decor, furniture, etc.)
– You’re spending on ads or plan to, but don’t have a clear growth system
– You want a partner who cares about CAC, payback, and profit—not just impressions
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Tell us a bit about your brand and we’ll follow up with next steps and a suggested engagement model.
Not a DTC brand?
We also partner with other complex, growth-stage businesses that share similar challenges—high consideration, multi-channel funnels, and the need for marketing to tie back to real financial outcomes. If that sounds like you, get in touch and we’ll see if it’s a fit.