Fractional CMO for Healthcare & Telehealth Brands
We help healthcare, telehealth, and behavioral health organizations build compliant, data-driven marketing systems that grow patient volume and revenue.
​
If you’re running a healthcare organization, you can’t use the same playbook as a consumer brand. You’re working in a regulated environment where trust, ethics, and clinical quality matter as much as growth.
Orr Consulting acts as your Fractional CMO team: we build your growth strategy, align it with clinical and operational realities, and connect every marketing dollar to meaningful outcomes like patient volume, referrals, and program revenue.
We’ve led marketing for virtual care, mental health, and healthcare product companies, so we understand payer mix, no-shows, capacity, and compliance—not just clicks and impressions.
Patient & Client Acquisition Strategy
We design end-to-end acquisition strategies for healthcare and telehealth services—search, social, referrals, and content working together. The focus: more of the right patients and clients, at a sustainable cost per acquisition.
Telehealth & Virtual Care Growth
We help virtual care and telehealth programs grow volume while staying aligned with clinical capacity, safety, and compliance. From GLP-1/weight management to mental health, we build funnels that balance demand, eligibility, and follow-through.
Analytics, Tracking & Reporting for Healthcare
We clean up your tracking, build dashboards, and report in language the C-suite and clinicians understand: patient volume, payer mix, show rates, CAC, and program revenue—not vanity metrics.
Selected Healthcare Case Studies
Strategy-first, outcomes-driven work across regulated, trust-heavy healthcare categories—built to convert, measure, and scale.
 |
|---|
 |
 |
 |
Launch-Ready GLP-1 Growth Engine
End-to-end go-to-market, MarTech stack, and full-funnel architecture—built for compliant scale and internal handoff.
 |
|---|
 |
 |
Full-Funnel Growth Turnaround for Teletherapy
Paid acquisition + tracking (including offline conversions) + lifecycle strategy—CAC down ~75–80% with lead volume up ~10–20x.
 |
|---|
 |
20-Year Data Segmentation for Medical Products Growth
Multivariate customer segmentation + product affinity modeling to drive smarter targeting, cross-sell, and retention strategy.
 |
|---|
 |
Go-to-Market Blueprint for Concierge Pediatrics
Channel mix, budget guidance, and vendor selection—built to launch a premium local practice with high-intent demand.
 |
|---|
 |
 |
 |
 |
Dental AI SaaS Repositioning from Voice-of-Customer
Primary research with implant dentists translated into new positioning, copy, creative brief, and persona-specific social plan.
 |
|---|
 |
 |
 |
 |
 |
 |
McKesson | Foster & Thrive Brand Guidelines (OTC Launch)
Wrote the full brand book—positioning, pillars, and channel-ready messaging to launch a unified private-label OTC portfolio.
Are We a Fit For Your Organization?
We’re the right partner when you need marketing leadership that understands both growth and healthcare reality—capacity, compliance, and clinical quality.
​
You’re likely a good fit if:
-
You’re a healthcare, telehealth, or behavioral health organization with real growth goals (not just “more awareness”).
-
You’re already spending on marketing or plan to, but don’t have a clear strategy or a single owner for results.
-
You need to grow patient or client volume while staying aligned with capacity, compliance, and quality of care.
-
You want reporting that ties marketing to patient volume, referrals, payer mix, and program revenue—not just clicks.
-
You’re looking for a senior partner, not just another agency running isolated campaigns.
​
Tell us a bit about your organization and growth goals, and we’ll follow up with recommended next steps and whether a fractional CMO engagement makes sense.
Outside of healthcare?
Our core expertise is in healthcare and premium DTC, but we also work with other organizations where marketing needs to be accountable, data-driven, and sensitive to operations and reputation. If that resonates, we’re happy to discuss whether we’re the right partner.