Compliant, Data-Driven Marketing for Healthcare & Telehealth Organizations
Led by Dr. Linda Orr, PhD, we help healthcare, telehealth, and behavioral health organizations build marketing systems that grow patient volume and revenue without sacrificing clinical integrity or compliance.
If you're running a healthcare organization, you can't use the same playbook as a consumer brand. You're working in a regulated environment where trust, ethics, and clinical quality matter as much as growth.
We act as your Fractional CMO team: building your growth strategy, aligning it with clinical and operational realities, and connecting every marketing dollar to meaningful outcomes: patient volume, referrals, and program revenue. Not clicks and impressions.
We've led marketing for virtual care, mental health, and healthcare product companies. We understand payer mix, no-shows, capacity, and compliance, not just funnels.
Our Impact By The Numbers
A FEW OF OUR HAPPY CLIENTS
Therabreath, Ollie Pediatrics, Therapevo, McKesson Foster & Thrive, PreVu, Midmark, and many more
Are We a Fit For Your Organization?
"We’re the right partner when you need marketing leadership that understands both growth and healthcare reality: capacity, compliance, and clinical quality."
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You’re likely a good fit if:
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You’re a healthcare, telehealth, or behavioral health organization with real growth goals (not just “more awareness”).
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You’re already spending on marketing or plan to, but don’t have a clear strategy or a single owner for results.
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You need to grow patient or client volume while staying aligned with capacity, compliance, and quality of care.
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You want reporting that ties marketing to patient volume, referrals, payer mix, and program revenue, not just clicks.
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You’re looking for a senior partner, not just another agency running isolated campaigns.
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Tell us a bit about your organization and growth goals, and we’ll follow up with recommended next steps and whether a fractional CMO engagement makes sense.
Patient & Client Acquisition Strategy
We design end-to-end acquisition strategies for healthcare and telehealth services: search, social, referrals, and content working together. The focus: more of the right patients and clients, at a sustainable cost per acquisition.
What this means for you: a clear channel strategy with CAC targets, budget guardrails, and attribution that maps to your intake process, not generic marketing metrics.
Telehealth & Virtual Care Growth
We help virtual care and telehealth programs grow volume while staying aligned with clinical capacity, safety, and compliance. From GLP-1/weight management to mental health, we build funnels that balance demand, eligibility, and follow-through.
What this means for you: more qualified patients entering your funnel, fewer no-shows, and a demand system you can turn up or down based on clinical capacity.
Analytics, Tracking & Reporting for Healthcare
We clean up your tracking, build dashboards, and report in language the C-suite and clinicians understand: patient volume, payer mix, show rates, CAC, and program revenue. Not vanity metrics.
What this means for you: leadership-ready reporting that ties marketing activity to the outcomes your organization actually cares about.
Selected Healthcare Case Studies
Strategy-first work across regulated, trust-heavy healthcare categories. Each card links to the full case study.
How You Can Work With Orr Consulting
Ways to Work Together:
Most engagements are customized. If you are not sure which option fits, schedule an introductory call and we will talk through your goals, timing, and the right scope.
Introductory Call
Free, 30 minutes
Best for: healthcare and telehealth organizations deciding whether outside marketing leadership is the right next step.
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Your goals, current channels, and constraints
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Whether and how Orr Consulting could help
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A suggested next step and scope
90-Day Healthcare Growth Roadmap
Starting at $12,000
Best for: healthcare organizations that need a clear, prioritized plan before committing to ongoing support.
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Deep dive into your current marketing, data, and patient acquisition funnel
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Channel strategy, CAC targets, and budget guardrails
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Compliance review of messaging and funnel touchpoints
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Prioritized 90-day plan with highest-ROI actions first
Fractional CMO, Healthcare Retainer
Starting at $15,000/month
Best for: healthcare and telehealth organizations that need ongoing senior marketing leadership aligned with clinical operations.
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CMO-level ownership of marketing strategy, roadmap, and performance
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Compliance-aware campaign oversight across paid, content, and SEO
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Monthly reporting tied to patient volume, CAC, and program revenue
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Coordination with clinical, operations, and vendor teams
Ready to build a marketing system that grows with your clinical capacity?
Healthcare marketing is different. The stakes are higher, the regulations are real, and the metrics that matter are patient outcomes, not impressions. If you want a senior partner who understands that, let's talk.
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Schedule an introductory call using the button below.
Or email Dr. Orr directly: Dr.Orr@Orr-Consulting.com
Outside of healthcare? We also work with premium DTC brands and complex B2B organizations. See all services →