Compliant, Data-Driven Marketing for Healthcare & Telehealth Organizations
Led by Dr. Linda Orr, PhD — we help healthcare, telehealth, and behavioral health organizations build marketing systems that grow patient volume and revenue without sacrificing clinical integrity or compliance.
If you're running a healthcare organization, you can't use the same playbook as a consumer brand. You're working in a regulated environment where trust, ethics, and clinical quality matter as much as growth.
We act as your Fractional CMO team: building your growth strategy, aligning it with clinical and operational realities, and connecting every marketing dollar to meaningful outcomes — patient volume, referrals, and program revenue. Not clicks and impressions.
We've led marketing for virtual care, mental health, and healthcare product companies. We understand payer mix, no-shows, capacity, and compliance — not just funnels.
Our Impact By The Numbers
I treat your budget like it’s my own money. Every recommendation has to earn its place on the plan.
A FEW OF OUR HAPPY CLIENTS
Therabreath, Ollie Pediatrics, Therapevo, McKesson Foster & Thrive, PreVu, Midmark, and many more
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Are We a Fit For Your Organization?
"We’re the right partner when you need marketing leadership that understands both growth and healthcare reality—capacity, compliance, and clinical quality."
You’re likely a good fit if:
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You’re a healthcare, telehealth, or behavioral health organization with real growth goals (not just “more awareness”).
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You’re already spending on marketing or plan to, but don’t have a clear strategy or a single owner for results.
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You need to grow patient or client volume while staying aligned with capacity, compliance, and quality of care.
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You want reporting that ties marketing to patient volume, referrals, payer mix, and program revenue—not just clicks.
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You’re looking for a senior partner, not just another agency running isolated campaigns.
Tell us a bit about your organization and growth goals, and we’ll follow up with recommended next steps and whether a fractional CMO engagement makes sense.
Patient & Client Acquisition Strategy
We design end-to-end acquisition strategies for healthcare and telehealth services — search, social, referrals, and content working together. The focus: more of the right patients and clients, at a sustainable cost per acquisition.
What this means for you: a clear channel strategy with CAC targets, budget guardrails, and attribution that maps to your intake process — not generic marketing metrics.
Telehealth & Virtual Care Growth
We help virtual care and telehealth programs grow volume while staying aligned with clinical capacity, safety, and compliance. From GLP-1/weight management to mental health, we build funnels that balance demand, eligibility, and follow-through.
What this means for you: more qualified patients entering your funnel, fewer no-shows, and a demand system you can turn up or down based on clinical capacity.
Analytics, Tracking & Reporting for Healthcare
We clean up your tracking, build dashboards, and report in language the C-suite and clinicians understand — patient volume, payer mix, show rates, CAC, and program revenue. Not vanity metrics.
What this means for you: leadership-ready reporting that ties marketing activity to the outcomes your organization actually cares about.
Selected Healthcare Case Studies
Strategy-first, outcomes-driven work across regulated, trust-heavy healthcare categories—built to convert, measure, and scale.
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Launch-Ready GLP-1 Growth Engine
End-to-end go-to-market built for compliant scale Built the complete go-to-market strategy, MarTech stack, and full-funnel architecture for a GLP-1 telehealth launch — designed for regulatory compliance and internal handoff so the team could run it independently after launch.
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Full-Funnel Growth Turnaround for Teletherapy
CAC reduced ~75–80% | Lead volume increased ~10–20x Paid acquisition rebuild + tracking (including offline conversions) + lifecycle strategy. Fixed conversion attribution, restructured campaigns by service intent, and built an intake-aligned funnel. One of the most dramatic turnarounds in the client portfolio.
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20-Year Data Segmentation for Medical Products Growth
Multivariate segmentation → smarter targeting, cross-sell, and retention Pulled and modelled 20 years of customer data to build multivariate segmentation and product affinity models — used to improve targeting precision, cross-sell strategy, and retention rates for a medical products brand.
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Go-to-Market Blueprint for Concierge Pediatrics
Channel mix, budget guidance, and vendor selection for a premium local launch Built the full go-to-market plan for a concierge pediatric practice launch — channel mix, budget guidance, vendor selection, and high-intent demand strategy designed specifically for premium local healthcare.
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Dental AI SaaS Repositioning from Voice-of-Customer
Primary research → new positioning, copy, creative brief, persona-specific social plan Conducted primary research with implant dentists to understand current perceptions and unmet needs, then translated those insights into repositioned messaging, updated copy, a creative brief, and a persona-specific social media plan.
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McKesson | Foster & Thrive Brand Guidelines (OTC Launch)
Full brand book — positioning, pillars, and channel-ready messaging Wrote the complete brand book for the launch of McKesson's Foster & Thrive private-label OTC portfolio — brand positioning, pillars, tone of voice, and channel-ready messaging frameworks.
What clients say about working with Dr. Orr
Most engagements are NDA'd — but here's what healthcare clients consistently say:
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"Linda led a brand positioning workshop that was genuinely useful for our brand development. She brought structure, clarity, and a practical path forward." — Med Spa / Medical Durable Equipment | Healthcare • Brand Positioning • Messaging Workshop
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"Linda was a pleasure to work with and extremely thorough. She led a market research project for our 3D dental imaging launch, and the insights directly shaped our positioning and go-to-market strategy." — Midmark Dental | Healthcare • Market Research • Positioning • Launch Strategy
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"Linda delivered excellent survey research and data analysis and turned the project around quickly. She asked the right questions, flagged risks early, and made sure we stayed aware of potential issues throughout." — D. Chronister | Government (B2B) • Survey Research • Data Analysis • Board Presentation
How You Can Work With Orr Consulting
Ways to Work Together:
Most clients recoup the investment in the first 60 days (many in the first month). Not sure if the budget fits? Book a 30-minute call — we'll tell you honestly whether the engagement makes sense for your situation.
Healthcare Strategy Diagnostic
Free — 30 minutes
Best for: healthcare and telehealth organizations unsure where to start or what type of engagement fits their situation.
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Review your growth goals, current channels, and constraints
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Honest assessment of what's limiting growth and what's fixable
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Clear recommendation on the right engagement type and scope
90-Day Healthcare Growth Roadmap
Starting at $6,000
Best for: healthcare organizations that need a clear, prioritized plan before committing to ongoing support.
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Deep dive into your current marketing, data, and patient acquisition funnel
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Channel strategy, CAC targets, and budget guardrails
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Compliance review of messaging and funnel touchpoints
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Prioritized 90-day plan with highest-ROI actions first
Fractional CMO — Healthcare Retainer
Starting at $8,000/month
Best for: healthcare and telehealth organizations that need ongoing senior marketing leadership aligned with clinical operations.
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CMO-level ownership of marketing strategy, roadmap, and performance
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Compliance-aware campaign oversight across paid, content, and SEO
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Monthly reporting tied to patient volume, CAC, and program revenue
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Coordination with clinical, operations, and vendor teams
Ready to build a marketing system that grows with your clinical capacity?
Healthcare marketing is different. The stakes are higher, the regulations are real, and the metrics that matter are patient outcomes — not impressions. If you want a senior partner who understands that, let's talk.
Book a Healthcare Strategy Call
Or email Dr. Orr directly: Dr.Orr@Orr-Consulting.com
Outside of healthcare? We also work with premium DTC brands and complex B2B organizations. See all services →