Compliant, Data-Driven Marketing for Healthcare & Telehealth Organizations
Led by Dr. Linda Orr, PhD, we help healthcare, telehealth, and behavioral health organizations build marketing systems that grow patient volume and revenue without sacrificing clinical integrity or compliance.
If you're running a healthcare organization, you can't use the same playbook as a consumer brand. You're working in a regulated environment where trust, ethics, and clinical quality matter as much as growth.
We act as your Fractional CMO team: building your growth strategy, aligning it with clinical and operational realities, and connecting every marketing dollar to meaningful outcomes: patient volume, referrals, and program revenue. Not clicks and impressions.
We've led marketing for virtual care, mental health, and healthcare product companies. We understand payer mix, no-shows, capacity, and compliance, not just funnels.
Our Impact By The Numbers
75%
Lower patient acquisition cost (teletherapy turnaround)
10x
More qualified leads (teletherapy pipeline)
25+
Years of PhD-level expertise
100%
Five-star reviews
Top 1%
Upwork freelancer
A FEW OF OUR HAPPY CLIENTS
Therabreath, Ollie Pediatrics, Therapevo, McKesson Foster & Thrive, PreVu, Midmark, and many more
Are We a Fit For Your Organization?
"We’re the right partner when you need marketing leadership that understands both growth and healthcare reality: capacity, compliance, and clinical quality."
​
You’re likely a good fit if:
-
You’re a healthcare, telehealth, or behavioral health organization with real growth goals (not just “more awareness”).
-
You’re already spending on marketing or plan to, but don’t have a clear strategy or a single owner for results.
-
You need to grow patient or client volume while staying aligned with capacity, compliance, and quality of care.
-
You want reporting that ties marketing to patient volume, referrals, payer mix, and program revenue, not just clicks.
-
You’re looking for a senior partner, not just another agency running isolated campaigns.
​
Tell us a bit about your organization and growth goals, and we’ll follow up with recommended next steps and whether a fractional CMO engagement makes sense.
Patient & Client Acquisition Strategy
We design end-to-end acquisition strategies for healthcare and telehealth services: search, social, referrals, and content working together. The focus: more of the right patients and clients, at a sustainable cost per acquisition.
What this means for you: a clear channel strategy with CAC targets, budget guardrails, and attribution that maps to your intake process, not generic marketing metrics.
Telehealth & Virtual Care Growth
We help virtual care and telehealth programs grow volume while staying aligned with clinical capacity, safety, and compliance. From GLP-1/weight management to mental health, we build funnels that balance demand, eligibility, and follow-through.
What this means for you: more qualified patients entering your funnel, fewer no-shows, and a demand system you can turn up or down based on clinical capacity.
Analytics, Tracking & Reporting for Healthcare
We clean up your tracking, build dashboards, and report in language the C-suite and clinicians understand: patient volume, payer mix, show rates, CAC, and program revenue. Not vanity metrics.
What this means for you: leadership-ready reporting that ties marketing activity to the outcomes your organization actually cares about.
Selected Healthcare Case Studies
Strategy-first work across regulated, trust-heavy healthcare categories. Each card links to the full case study. You can also read the GLP-1 telehealth launch case study and my posts on marketing GLP-1 telehealth responsibly and telehealth market saturation in 2026.
What clients say about working with Dr. Orr
Most healthcare engagements are under NDA, but here's what clients say about the work:
★★★★★
​
“Linda led a brand positioning workshop that was genuinely useful for our brand development. She brought structure, clarity, and a practical path forward.”
​
Med Spa / Medical Durable Equipment
Healthcare · Brand Positioning · Messaging Workshop
★★★★★
​
“Linda was a pleasure to work with and extremely thorough. She led a market research project for our 3D dental imaging launch, and the insights directly shaped our positioning and go-to-market strategy.”
​
Midmark Dental
Healthcare · Market Research · Positioning · Launch Strategy
★★★★★
​
“Linda delivered excellent survey research and data analysis and turned the project around quickly. She asked the right questions, flagged risks early, and made sure we stayed aware of potential issues throughout.”
​
D. Chronister
Government (B2B) · Survey Research · Data Analysis · Board Presentation
How You Can Work With Orr Consulting
Ways to Work Together:
Most engagements are customized. If you are not sure which option fits, schedule an introductory call and we will talk through your goals, timing, and the right scope.
Introductory Call
Format: 30-minute call
Best for: healthcare and telehealth organizations deciding whether outside marketing leadership is the right next step
Price: free
-
Your goals, current channels, and constraints
-
Whether and how Orr Consulting could help
-
A suggested next step and scope
90-Day Healthcare Growth Roadmap
Format: one-time project
Best for: healthcare organizations that need a clear, prioritized plan before committing to ongoing support
Price: starting at $12,000
-
Deep dive into your current marketing, data, and patient acquisition funnel
-
Channel strategy, CAC targets, and budget guardrails
-
Compliance review of messaging and funnel touchpoints
-
Prioritized 90-day plan with highest-ROI actions first
Fractional CMO, Healthcare Retainer
Format: monthly retainer
Best for: healthcare and telehealth organizations that need ongoing senior marketing leadership aligned with clinical operations
Price: starting at $8,000/month; most engagements run $12,000 to $20,000 a month
-
CMO-level ownership of marketing strategy, roadmap, and performance
-
Compliance-aware campaign oversight across paid, content, and SEO
-
Monthly reporting tied to patient volume, CAC, and program revenue
-
Coordination with clinical, operations, and vendor teams
Healthcare Marketing: Frequently Asked Questions
How much does healthcare marketing leadership cost?
A 90-Day Healthcare Growth Roadmap starts at $12,000. A fractional CMO retainer starts at $8,000 a month, and most engagements run $12,000 to $20,000 a month. The first 30-minute call is free.
​
How do you handle compliance?
Compliance is part of the work from the start. I review messaging and funnel touchpoints with compliance in mind, and campaign oversight across paid, content and SEO stays compliance-aware.
​
What kinds of healthcare organizations do you work with?
Telehealth and teletherapy providers, medical device and equipment companies, dental technology companies, and specialty and concierge practices.
​
How do you measure results?
Monthly reporting tied to patient volume, patient acquisition cost (CAC) and program revenue.
​
What does the 90-day roadmap include?
A deep dive into your current marketing, data and patient acquisition funnel; channel strategy, CAC targets and budget guardrails; a compliance review of messaging and funnel touchpoints; and a prioritized 90-day plan with the highest-return actions first.
​
Updated October 28, 2026
Ready to build a marketing system that grows with your clinical capacity?
Healthcare marketing is different. The stakes are higher, the regulations are real, and the metrics that matter are patient outcomes, not impressions. If you want a senior partner who understands that, let's talk.
​
Schedule an introductory call using the button below.
Or email Dr. Orr directly: Dr.Orr@Orr-Consulting.com
Outside of healthcare? We also work with premium DTC brands and complex B2B organizations. See all services →