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Forest With Tall Trees

Results & Case Studies

Strategy-first, outcomes-driven growth work across regulated healthcare, B2B, premium DTC, and local services—built to convert, measure, and scale. Best fit for growth-stage teams. Industries served: regulated healthcare, B2B SaaS, premium DTC, and local services.

Proven Results (Selected Highlights)

  • CAC down ~75–80% (teletherapy full-funnel turnaround)

  • Lead volume up ~10–20x (teletherapy pipeline growth)

  • Qualified design leads increased from a few/day → ~9–10/day (premium showroom)

  • Revenue more than doubled (local services growth system)

  • Lead volume increased from low single digits weekly → consistent daily volume (local services)

  • Instagram audience growth 10K → 3M (brand growth + creative strategy)

  • Direct marketing cost per sale reduced up to 10x (MMM + budget reallocation)

  • Cost per unit sold reduced ~300% (acquisition + merchandising alignment)

  • CPC reduced ~30% (paid search optimization)

  • Conversion rates improved by ~20% (landing page + ad copy optimization)

  • PPC ROI improved ~15–20% (multi-platform optimization)

  • Lead volume increased ~3x (B2B research + targeted outreach)

Selected Case Studies

Client names anonymized. Examples show the architecture and outcomes without proprietary details.

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Launch-Ready GLP-1 Growth Engine

End-to-end go-to-market + MarTech + compliant funnel architecture built for scale and internal handoff.

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Full-Funnel Growth Turnaround for Teletherapy

Paid acquisition + tracking (including offline conversions) + lifecycle strategy—CAC down ~75–80% with lead volume up ~10–20x.

AMA
AMA (1)

20-Year Data Segmentation for Medical Products Growth

Multivariate segmentation + product affinity modeling to improve targeting, cross-sell, and retention strategy.

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Go-to-Market Blueprint for Concierge Pediatrics

Channel mix, budget guidance, and vendor selection—built to launch a premium local practice with high-intent demand.

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Dental AI SaaS Repositioning from Voice-of-Customer

Primary research translated into sharper positioning, messaging, and a persona-specific acquisition plan.

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McKesson | Foster & Thrive Brand Guidelines (OTC Launch)

Brand book + pillars + channel-ready messaging to launch an expanded private-label portfolio.

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Confidential Premium Interior Design + Furniture Showroom (NDA) 

Fractional CMO engagement that increased qualified design leads to ~9–10/day and supported a seven-figure annualized trajectory.

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Confidential Local Services Lead Engine (NDA)

High-intent Google Ads + SEO priorities + tracking rebuild—revenue more than doubled as inbound demand moved to consistent daily volume.

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DTC Fashion Growth Turnaround

Reduced cost per acquisition by ~96% and shifted acquisition from unprofitable to consistently profitable.

What Clients Say

⭐⭐⭐⭐⭐

“Highly recommend Linda for market research and industry insights. We hired her to research the US premium yachting market for a new service launch, and she delivered a clear, well-structured report packed with actionable recommendations. She interviewed 20+ industry stakeholders and translated the insights into positioning and an executable market-entry strategy.”
Premium DTC Services (Yachting) • Market Research • Positioning • Market Entry Strategy
—Franco Allena, My Yacht Marketer

A FEW OF OUR HAPPY CLIENTS
Therabreath
Ollie pediatrics
PepsiCo Sales Analytics
Upwork branding data analyst
Tahoe Modern
GFOA
Fractional CMO Strategic Marketing Plans Audits and MMM PPC plans and models
SMRTFT branding positioning
Indeed
CTI
Mind on Photography
Therapevo
HHB PPC Optimization
Midmark
Mckesson Foster & Thrive
100% Satisfaction on Upwork and Google Reviews for Marketing Strategy PPC MMM and Audits

Want the same outcomes?
Tell us what you’re trying to grow and what’s not working. We’ll reply within 1 business day with next steps and scheduling options (US-based businesses).

US-based businesses. Typical response within 1 business day.

Ocean

Prefer to book an appointment now?

If you’d rather skip the form, you can choose a time on Calendly.

FAQs

What types of businesses do you help?
Orr Consulting is a best fit for growth-stage businesses that need strategy plus measurable execution. Most engagements fall into regulated healthcare and digital health, B2B SaaS, premium DTC, and premium local services. If you’re unsure, submit the form and share your website, goals, and constraints.

What’s included in a marketing strategy session?
A strategy session is a focused working meeting to diagnose what’s limiting growth and map a practical path forward. Depending on your situation, we cover positioning, channel mix, budget efficiency, conversion and funnel performance, measurement/tracking gaps, and near-term priorities. You’ll leave with clear next steps, not generic advice.

 

Do you work with US-based businesses only?
This page is designed for US-based businesses, and most work is delivered remotely nationwide. If you’re outside the US, submit the form with your location and we’ll confirm fit and logistics.

What happens after I submit the form?
You’ll get a response within 1 business day. If it looks like a fit, we’ll confirm the right next step and share scheduling options. If it’s not a fit, we’ll tell you quickly (and when possible, point you in a better direction).

 

Do you offer ongoing support or just one-time sessions?
Both. Some clients start with a strategy session and implement internally. Others engage Orr Consulting as a fractional CMO to lead strategy, manage execution, and coordinate specialists across paid media, analytics, creative, email, CRO, and research.

 

Will you sign an NDA?
Yes. If you need an NDA before sharing details, mention it in the form and we’ll handle it early in the process.

 

What should I include in the form to get the best answer?
Share your website, what you sell, who you sell to, current channels, what you’ve tried, and what “success” means in the next 90 days. If you have numbers (traffic, conversion rate, CAC/CPA, AOV/LTV, ad spend), include them—rough estimates are fine.

 

How quickly can we start?
It depends on current availability and scope. Strategy sessions can often happen quickly; fractional CMO work may require planning time for onboarding, access, and measurement setup. Submit the form and we’ll give you a realistic start path.

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©2026 by Orr Consulting. 

Orr Consulting (orr-consulting.com) is led by Linda Orr, PhD (U.S.). Not affiliated with orrconsulting.ai or Orr Group.

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