Client Results & Case Studies

Building Upwork's First Marketing Mix Model Across an $88M Media Portfolio

Upwork's first marketing mix model, built to guide budget decisions across an $88M annual media portfolio spanning digital, TV, radio, and out-of-home.

Clinician Research That Shaped Midmark's 3D Dental Imaging Launch

Clinician interviews and a 250+ respondent survey translated into positioning, messaging, and pricing for a 3D dental X-ray launch.

Building the Brand Book Behind McKesson's Foster & Thrive OTC Expansion

Positioning, brand narrative, and an 80+ page brand book built to launch an expanded private-label OTC portfolio.

Rebuilding Patient Acquisition for a Behavioral Health Teletherapy Provider

A full-funnel rebuild that cut customer acquisition cost by roughly three-quarters in about a year while qualified leads grew 10 to 20 times.

Turning Twenty Years of Customer Data Into a Growth Strategy for a Medical Equipment Company

Cohort, cluster, and conjoint analysis on 20 years of customer data, translated into targeting, bundling, pricing, and go-to-market decisions.

Cutting Cost per Call 80% for a Personal Injury Law Firm

A rebuilt acquisition program that cut cost per first-time call 80% and grew weekly paid-search calls nearly eightfold in seven weeks.

Auditing and Rebuilding a Flawed Marketing Mix Model for a B2B SaaS Company

An independent review of a third-party marketing mix model found multiple errors, and a rebuilt model gave leadership numbers it could trust.

Commercializing a New Team Sport From First Principles

Market intelligence, positioning, a full brand system, and ecommerce architecture for a genuinely new competitive game.

Launching and Validating a Creator-Led Product Line for Magenta

A Shopify launch, email, social, and PR for Magenta's creator-led product line, with validation that separated real demand from noise. The lead SKU sold out in two weeks.

Growing a Premium Photography Studio's Revenue 188% Year Over Year

Paid search rebuilt by service line, plus better lead follow-up, grew July revenue 188% and August revenue 133% year over year.

Turning Around Acquisition for a DTC Apparel Brand

Customer research, new personas, and a rebuilt channel mix cut cost per acquisition about 96% and made acquisition consistently profitable.

Building a Lead Engine for a Premium Interior Design Showroom

A fractional CMO engagement that rebuilt marketing for a luxury design showroom and raised qualified design leads to about 9 to 10 a day.

When an Expert Review Outperformed Polished Ads 627 to 0

Inside one ad account, an expert-review placement drove 627 conversions while polished brand campaigns drove none.

Nearly Tripling Daily Registrations for a Sports Camp Company

A search-led paid media rebuild that took daily registrations from about 0.6 to 1.75, year over year.

Building the Go-to-Market Plan for a GLP-1 Telehealth Startup

The go-to-market plan, MarTech stack, and unit economics for a weight-management telehealth startup, built before a dollar went into media.

Repositioning an AI Dental Platform From Voice-of-Customer Research

Voice-of-customer research with implant dentists, turned into sharper positioning and persona-specific messaging for an AI dental platform.

Fractional CMO for a B2B Corporate Training Company

Full fractional CMO leadership for a B2B training company: strategy, budget, website relaunch, paid media, email funnels, and sales prospecting.

A Go-to-Market Blueprint for a Concierge Pediatric Practice

The channel mix, budget guidance, and vendor selection behind the launch of a premium concierge pediatric practice.

Member Research That Shaped GFOA's Priorities

Two full-scale member surveys, a needs analysis and an education study, that gave GFOA's board a data-backed view of what members wanted.

Building a DTC Fitness Brand, From Brand Book to 2 Million Followers

Brand book, positioning, product names, website copy, and years of social content that helped grow a fitness brand's Instagram from about 10,000 to about 2 million followers.

Market Research and a Go-to-Market Plan for a Luxury Yacht Marketing Agency

Surveys, 20+ stakeholder interviews, and competitive analysis turned into positioning, pricing, and a market-entry plan for a new luxury service.

Does In-Store Sampling Sell? Retail Analytics for a PepsiCo Snack Launch

A store-level analysis of a new PepsiCo snack line showed in-store sampling wasn't moving sales, and pointed the sales team to the retailers and pitches that were.

Go-to-Market Research for Two National Oral Care Brands

Market research and go-to-market strategy behind the initial launch plans for a specialty oral rinse brand and a national toothpaste brand.

A Trade Show Marketing Toolkit for a Global Employment Platform

Social posts, sample emails, and guidance that helped a global employment platform's teams market before and after trade shows and conferences.

Doubling Revenue for a Local Home-Buying Company

High-intent Google Ads, SEO priorities, and a tracking rebuild took a local home-buying company from a few leads a week to steady daily volume and more than doubled revenue.