Building the Go-to-Market Plan for a GLP-1 Telehealth Startup

At a glance. Client: a weight-management telehealth startup (anonymized). Scope: go-to-market strategy, MarTech stack, pricing and competitive analysis, channel strategy, and analytics. Deliverables: a compliant full-funnel architecture; CAC, LTV, and payback models; and the dashboards, vendor workflows, and intake feedback loops the business would run on.

The Challenge

GLP-1 telehealth is crowded, expensive to advertise in, and tightly regulated. A new entrant needs the economics, compliance, and operations right before paid media starts, because advertising magnifies whatever weaknesses already exist in the funnel.

Research and Diagnosis

I analyzed the competitive field, pricing, and acquisition costs in the category, then built customer acquisition cost, lifetime value, and payback models to show what the business could afford to spend per patient and where the margins were thinnest.

What We Did

I designed the commercial, technology, marketing, and analytics architecture, including the compliant patient funnel and the full MarTech stack. I mapped the tools a telehealth brand needs to run, from intake through retention, and built the operating cadence, dashboards, vendor workflows, and feedback loops between marketing and intake.

What It Means

In a category this crowded, the economics have to work on paper before a dollar goes into media. A fractional CMO who builds the unit economics and the operating system first gives founders and investors a clear view of what a launch will take. The work also gave Orr Consulting a detailed view of the GLP-1 telehealth market: competitive pricing, acquisition costs, compliance constraints, and the technology a brand in this category needs.

Related services: Healthcare & Telehealth | Fractional CMO Services | Marketing Analytics