Marketing Consulting Pricing
Starting prices for every Orr Consulting service, so you can tell quickly whether we're a fit. I'm Dr. Linda Orr, and I work with companies from $5M to $500M in revenue.
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Every project is quoted in writing after a free 30-minute call, and I never charge a percentage of your ad spend.
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Updated October 30, 2026
Services and Starting Prices
Every price is a starting point. Your quote depends on scope, and you get it in writing after a free call.
Starting at $8,000/month
Most engagements run $12,000 to $20,000 a month. Senior marketing leadership for strategy, budget, team, and agencies.
From $15,000
Most run $15,000 to $25,000. Growth options ranked by impact, with rough budgets. Initial findings in about 2 to 3 weeks.
From $12,000
A prioritized 90-day plan your team can execute. Often follows the growth assessment.
From $20,000
Research plus strategy from $25,000. Interviews, surveys, and competitive research. Usually 2 to 3 months.
From $8,000
Most run $8,000 to $15,000. How your brand shows up today across your site, sales materials, reviews, and search.
Personas, Messaging, and Brand Book
From $15,000
Most run $15,000 to $30,000. Built on research with your real customers.
From $20,000
Most run $20,000 to $40,000. Where you compete, who you serve, and why you win.
From $4,750
A flat-fee outside review of your Google Ads account, with a prioritized fix list.
From $8,000
A multi-channel audit across Google, Meta, LinkedIn, and other platforms.
From $15,000
A full review of channels, spend, measurement, and results for companies where no one has the whole picture.
From $7,500
An audit with a 90-day roadmap for search and AI visibility. Usually 2 to 3 weeks.
Custom quoted, typically $8,000 to $40,000
Based on your channels, data history, and outside factors.
Audit Plus Marketing Mix Model
From $20,000
For brands facing a major decision, such as a fundraise, an agency change, or a board review.
From $2,750/month
A flat fee plus a modest one-time setup fee. Never a percentage of ad spend.
From $4,000/month
Ongoing search and AI visibility work, led by me and delivered by my team.
Custom Projects and Hourly Advisory
$475/hour, or a fixed quote
For anything outside a standard package, from a quick account check to a large one-off project.
Not Sure Where to Start?
Most clients start in one of three places. Each answers a different question.
An Audit
Where is money or attention being wasted?
Goal: an outside read on what is and isn't working in your ads, search visibility, or brand
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When you need it: results have slipped, costs have climbed, or you're about to hire an agency
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What you get: findings and a prioritized list of fixes
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Price: Google Ads audits from $4,750; SEO and AEO audits from $7,500; brand audits from $8,000
Growth Opportunity Assessment
Where should we grow next?
Goal: a ranked list of growth options with rough budgets
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When you need it: growth has stalled, or before a big bet on a new market or product
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What you get: opportunities ranked by impact, with an optional 90-Day Growth Roadmap
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Price: from $15,000; most run $15,000 to $25,000
Fractional CMO
Who leads marketing week to week?
Goal: senior leadership for strategy, budget, team, and agencies
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When you need it: you are growing without a full-time CMO
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What you get: priorities, budget decisions, direction, and reporting on revenue
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Price: starting at $8,000/month. Most engagements run $12,000 to $20,000 a month
Our Impact By The Numbers
$88M in marketing budget modeled for Upwork, 100+ clients from $5M to $500M in revenue, 25+ years leading growth, and 86% client retention.
$88M
Marketing budget covered by Upwork's first marketing mix model, built by Dr. Orr.
100+
Clients served, from $5M to $500M in revenue.
25+
Years leading growth across tech, healthcare, and consumer brands.
86%
Client retention. Most clients stay or come back.
What clients say about working with Dr. Orr
Most engagements are under NDA, but here's what clients say:
★★★★★
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“Dr. Linda Orr was as knowledgeable and helpful as her profile suggested. She surfaced growth options we hadn't considered, especially around brand recognition, sales strategy, and market penetration, and we plan to continue working together.”
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Confidential Client
Premium DTC (Fitness / Performance Apparel) · Growth Strategy
★★★★★
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“Highly recommend Linda for market research and industry insights. She delivered a clear, well-structured report packed with actionable recommendations, including 20+ stakeholder interviews translated into positioning and an executable market-entry strategy.”
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Franco Allena, My Yacht Marketer
Premium DTC Services · Market Research · Market Entry Strategy
★★★★★
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“She identified several options including enhanced brand recognition and increased sales and market penetration routes we had not considered.”
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Upwork Client
Premium DTC Apparel · Growth Strategy
★★★★★
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“Linda at Orr Consulting is absolutely brilliant. As a fractional CMO, she brings a level of strategic thinking and marketing expertise that goes far beyond the typical consultant, and she delivers real, measurable results.”
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M. Moffett
Google Review
★★★★★
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“Her fractional CMO work is backed by both data and market insights/trends... She knows how to balance big picture marketing strategy with the daily work it takes to turn that strategy into results.”
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Elevate Agency
Google Review
★★★★★
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“Linda is an absolute pro. She's incredibly responsive, solution-oriented, and really easy to work with... If you're looking for someone who makes marketing feel less overwhelming and gets results, Linda's the person for you.”
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Q. Mayberry
Google Review
A FEW OF OUR HAPPY CLIENTS
Pricing: Frequently Asked Questions
Updated October 30, 2026
How much does a fractional CMO cost?
Fractional CMO retainers start at $8,000 a month, and most engagements run $12,000 to $20,000 a month. Where you land depends on scope, meeting cadence, and whether I'm leading a team or agencies.
Why do you publish your prices?
So you can tell quickly whether we're a fit before you book a call. Every project still gets a written quote based on your scope.
Do you charge a percentage of ad spend?
No. PPC management is a flat monthly fee starting at $2,750, plus a modest one-time setup fee. Accounts spending more than about $25,000 a month in media are quoted individually.
How much does market research cost?
Market research projects start at $20,000, and research plus strategy starts at $25,000. Most projects take 2 to 3 months, depending on how in-depth the research needs to be.
How much does a brand strategy project cost?
Brand audits start at $8,000 (most run $8,000 to $15,000). Personas, messaging, and brand books start at $15,000 (most run $15,000 to $30,000). Positioning and repositioning start at $20,000 (most run $20,000 to $40,000). Logo and visual design are not included; I refer trusted designers for that work.
How much does marketing mix modeling cost?
Every MMM is custom quoted. Projects typically range from about $8,000 for a few channels with clean data to $40,000 for multi-channel brands with years of data.
Can we start with something smaller?
Yes. Many clients start with a Google Ads audit (from $4,750), an SEO and AEO audit (from $7,500), or a brand audit (from $8,000). For a focused question, hourly advisory is $475 an hour.
What happens on the free call?
We spend 30 minutes on your goals, your current marketing, and your budget. If there's a fit, you get a written proposal with scope, timing, and price. If there isn't, I'll tell you, and often point you to a better option.
Ready for a Quote?
Tell me what you're working on and I'll recommend the right starting point. A 30-minute call is enough to see whether we're a fit, no pitch, no pressure.
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Prefer email? Reach Dr. Orr directly: Dr.Orr@Orr-Consulting.com