Stop Guessing What Your Market Wants. Start Knowing.
Dr. Linda Orr, PhD helps growth-stage brands in healthcare, DTC, and B2B make marketing decisions based on evidence, not assumptions, through primary research, segmentation, and strategy that connects directly to revenue. 25+ years of marketing and research experience. PhD in Marketing with expertise in Statistics and Psychology. 50+ research projects across healthcare, tech, consumer goods, and B2B. Schedule an introductory call to talk through the decision ahead of you and the research that would support it.
Our Impact By The Numbers
Is this the right fit for you?
You're probably ready for market research support if:
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You're entering a new market or launching a new product and need to understand what buyers actually want, not what you assume they want.
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Your campaigns are running but the messaging isn't landing and you're not sure why.
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You're making budget decisions across channels without clear data on what's driving results.
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You have a hypothesis about your market but haven't tested it with real customer data.
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You need stakeholder-ready insights (a board presentation, an investor deck, a go-to-market plan) backed by primary research, not secondary sources.
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Your positioning feels vague and you want to sharpen it with voice-of-customer data.
If that sounds familiar, this is exactly the kind of problem we solve.
The cost of skipping research
Some brands skip market research to save time or budget. The problem is that decisions made without data tend to cost far more to fix than the research would have cost to begin with.
Without a clear understanding of your market, you risk:
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Targeting the wrong audience: building for buyers who do not exist, or who will not pay what the product requires.
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Wasting budget: Inefficient ad spend and low ROI consistently trace back to poorly researched strategy.
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Missed opportunities: Gaps in the market and unmet buyer needs stay invisible without research.
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Weak messaging: Poor audience understanding leads to campaigns that don't connect, no matter how much you spend on distribution.
Brands that make decisions based on customer insights consistently outperform those that don't.
Research Methods, Built Around Your Decision
Every study starts with the business decision it needs to support. The method follows from the question.
QUALITATIVE RESEARCH
The why behind behavior
In-depth interviews, focus groups, ethnographic and voice-of-customer studies that surface motivations, objections, and the language buyers actually use.
QUANTITATIVE RESEARCH
Measured at scale
Survey research, statistical modeling, segmentation, market sizing, pricing research, conjoint analysis, and experimental testing.
STRATEGIC APPLICATION
From findings to decisions
Positioning, pricing, go-to-market plans, customer prioritization, and commercial planning your team can act on.
Research That Shaped Real Decisions
Selected research engagements. Each one links to the full case study.
How You Can Work With Orr Consulting
Ways to Work Together:
Most engagements are customized. If you are not sure which option fits, schedule an introductory call and we will talk through your goals, timing, and the right scope.
Custom Research Project Starting at $20k
Best for: brands that need primary research to answer a specific question: market entry, positioning, messaging, segmentation, or audience understanding.
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Survey design, programming, fielding, and analysis
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Or: qualitative research design, recruitment, moderation, and reporting
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Deliverable: a research report with findings, interpretation, and strategic recommendations
Research + Strategy Engagement
Starting at $25k
Best for: brands that want research translated directly into a go-to-market plan, positioning document, or channel strategy.
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All elements of a custom research project, plus
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Strategic recommendations, messaging frameworks, and prioritized action plan
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Working session with your team to align and hand off
Research Consultation Free, 30 minutes
Best for: teams unsure what type of research their situation needs.
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Review your business question and what you're trying to decide
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Recommend the right research approach (qualitative, quantitative, or mixed)
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Estimate scope, timeline, and what the output will look like
Ready to make decisions based on evidence, not assumptions?
A 30-minute consultation is enough to understand your situation, recommend the right research approach, and give you a realistic picture of scope and timeline.
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Prefer to send details first? Share your business question, industry, and what decision you're trying to make. We'll reply within 1 business day.