Market Research, Insights, & Strategy

Leverage 25+ years of market research expertise to make data-informed decisions that elevate your brand. Backed by a team with a Ph.D. in Marketing and expertise in Statistics and Psychology, we have led 50+ research projects across industries, delivering actionable insights that drive measurable results.

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Why Market Research Matters

Trying to save money? Planning to "just" run A/B tests on PPC campaigns and see what works? Skipping market research can be risky—and costly. Without a clear understanding of your market, you risk:

Targeting the Wrong Audience: 42% of startups fail due to poor market fit.
Wasting Budget: Inefficient ad spend and low ROI often result from poorly researched strategies.
Missed Opportunities: You may overlook gaps in the market or fail to differentiate from competitors.
Weak Messaging: Poor audience understanding leads to irrelevant campaigns that fail to connect.

Research shows businesses leveraging customer insights outperform competitors by 85% in sales growth.

Our Research & Strategy Services

We combine deep expertise with proven methodologies to help you uncover insights, refine strategies, and create campaigns that convert.

Primary Research

Consumer surveys, focus groups, and interviews.
Advertising and media effectiveness research.
Market and competitive analysis.

Qualitative Research

Discussion guide design and participant recruitment.
Focus group moderation and in-depth interviews.
Comprehensive analysis and actionable recommendations.

Quantitative Research

Survey design, programming, and management.
Data analysis, segmentation, and persona development.
Brand positioning and communication strategy.

Marketing Strategy Integration

Translate insights into strategies that align with your goals.
Craft audience-targeted campaigns that maximize ROI.
Identify opportunities to optimize performance across channels.

Research-Driven Success Stories

Healthcare Campaign Optimization: Conducted surveys and in-depth interviews for a major healthcare provider, reducing direct marketing costs per sale by 10x through data-driven targeting and messaging.
Medical Equipment Market Entry: Delivered a comprehensive market entry strategy for a medical equipment client by conducting focus groups, competitor analysis, and customer interviews, ensuring a successful launch in a highly competitive space.
SaaS Campaign Performance: Improved campaign efficiency by 10-25% for a SaaS company by leveraging survey insights to refine targeting strategies and optimize budget allocation.
Consumer Goods Segmentation: Used cluster analysis and persona development to identify key market segments for a consumer goods company, resulting in a 20% increase in campaign engagement.
Dental Technology Positioning: Designed and executed primary research for a dental technology client, aligning the messaging of their 3D X-ray system with target audience needs, increasing awareness and adoption rates.
eCommerce Insights: Conducted A/B testing and consumer surveys for an eCommerce startup, optimizing landing pages and ad copy to achieve a 20% higher conversion rate.
Brand Awareness Studies: Developed and managed brand awareness research for a global healthcare client, combining quantitative and qualitative methods to identify messaging gaps and opportunities for differentiation.
Customer Loyalty Research: Built a first-party data strategy for a tech company, improving customer retention and compliance with data privacy regulations while boosting lifetime value (LTV).
Messaging Research for Content Marketing: Conducted content testing and message optimization for a B2B client, increasing engagement by 15% through insights derived from targeted surveys.