Stop Guessing What Your Market Wants and Start Knowing

Dr. Linda Orr, PhD helps growth-stage brands in healthcare, DTC, and B2B make marketing decisions based on evidence, not assumptions — through primary research, segmentation, and strategy that connects directly to revenue. 25+ years of market research experience. PhD in Marketing with expertise in Statistics and Psychology. 50+ research projects across healthcare, tech, consumer goods, and B2B. Book a Free Research Consultation & we'll tell you what type of research your situation actually needs.

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Our Impact By The Numbers

50+

Research projects completed

10x

Direct marketing cost reduction (healthcare)

25+

Years of PhD level expertise

Top 1%

Upwork freelancer

100%

Five-star reviews

I treat your budget like it’s my own money. Every recommendation has to earn its place on the plan.

Is this the right fit for you?

You're probably ready for market research support if:

You're entering a new market or launching a new product and need to understand what buyers actually want — not what you assume they want.
Your campaigns are running but the messaging isn't landing and you're not sure why.
You're making budget decisions across channels without clear data on what's driving results.
You have a hypothesis about your market but haven't tested it with real customer data.
You need stakeholder-ready insights — a board presentation, an investor deck, a go-to-market plan — backed by primary research, not secondary sources.
Your positioning feels vague and you want to sharpen it with voice-of-customer data.

If that sounds familiar, this is exactly the kind of problem we solve.

The cost of skipping research

Some brands skip market research to save time or budget. The problem is that decisions made without data tend to cost far more to fix than the research would have cost to begin with.

Without a clear understanding of your market, you risk:

Targeting the wrong audience: 42% of startups fail due to poor market fit.
Wasting budget: Inefficient ad spend and low ROI consistently trace back to poorly researched strategy.
Missed opportunities: Gaps in the market and unmet buyer needs stay invisible without research.
Weak messaging: Poor audience understanding leads to campaigns that don't connect — no matter how much you spend on distribution.

Brands that make decisions based on customer insights consistently outperform those that don't.

Research shows businesses leveraging customer insights outperform competitors by 85% in sales growth.

What we deliver

Primary Research: We go directly to your market — customers, prospects, stakeholders, or competitors — to answer the questions your internal data can't.

Consumer surveys, focus groups, and in-depth interviews
Advertising and media effectiveness research
Market and competitive landscape analysis
You end up with: real data on what your buyers think, feel, and decide — not assumptions

Qualitative Research: We uncover the "why" behind customer behaviour — the nuance that quantitative data alone can't explain.

Discussion guide design and participant recruitment
Focus group moderation and in-depth interviews
Comprehensive analysis with actionable recommendations
You end up with: a clear picture of buyer psychology, objections, and language you can use in messaging

Quantitative Research: We measure what's happening at scale — statistically rigorous, decision-ready outputs.

Survey design, programming, and field management
Data analysis, segmentation, and persona development
Brand positioning and communication strategy testing
You end up with: validated segments, personas, and a data-backed positioning foundation

Research to Strategy: Insights are only valuable if they change decisions. We don't just deliver findings — we translate them into a plan.

Translate insights into strategies aligned to your goals
Craft audience-targeted campaigns that improve ROI
Identify opportunities across channels based on what the data shows
You end up with: a strategy document and prioritised recommendations, not just a report

Research that moved the needle

Healthcare — direct marketing cost reduction Surveys and in-depth interviews for a major healthcare provider led to a complete targeting and messaging overhaul — reducing direct marketing cost per sale by 10x.
Medical equipment — market entry (Dental Technology) Designed and executed primary research for a dental technology client launching a 3D X-ray system — focus groups, competitor analysis, and customer interviews that shaped the positioning and go-to-market strategy, driving awareness and adoption rates.
B2B SaaS — campaign efficiency Survey insights used to refine targeting strategies and optimise budget allocation — campaign efficiency improved 10–25% for a SaaS company.
Consumer goods — segmentation Cluster analysis and persona development identified key market segments — resulting in 20% higher campaign engagement for a consumer goods brand.
eCommerce — conversion optimisation A/B testing and consumer surveys for an ecommerce startup optimised landing pages and ad copy — achieving a 20% higher conversion rate.
B2B content marketing — messaging optimisation Content testing and message optimisation from targeted surveys increased engagement by 15% for a B2B client.
Global healthcare — brand awareness Combined quantitative and qualitative brand awareness research for a global healthcare client identified messaging gaps and differentiation opportunities.
Tech — customer retention Built a first-party data strategy that improved customer retention and LTV while meeting data privacy compliance requirements.
Premium DTC services — market entry strategy Researched the US premium yachting market for a new service launch — 20+ stakeholder interviews translated into positioning and an executable market-entry strategy.

What clients say about working with Dr. Orr

Most engagements are NDA'd — but here's what clients consistently say about the research:

⭐⭐⭐⭐⭐

"Highly recommend Linda for market research and industry insights. She delivered a clear, well-structured report packed with actionable recommendations — including 20+ stakeholder interviews translated into positioning and an executable market-entry strategy." — Franco Allena, My Yacht Marketer | Premium DTC Services • Market Research • Positioning • Market Entry Strategy

⭐⭐⭐⭐⭐

"Linda was a pleasure to work with and extremely thorough. She led a market research project for our 3D dental imaging launch, and the insights directly shaped our positioning and go-to-market strategy." — Midmark Dental | Healthcare • Market Research • Positioning • Launch Strategy

⭐⭐⭐⭐⭐

"Linda delivered excellent survey research and data analysis and turned the project around quickly. She asked the right questions, flagged risks early, and made sure we stayed aware of potential issues throughout." — D. Chronister | Government (B2B) • Survey Research • Data Analysis • Board Presentation

See full case studies →

Ready to make decisions based on evidence, not assumptions?

A 30-minute consultation is enough to understand your situation, recommend the right research approach, and give you a realistic picture of scope and timeline.

Prefer to send details first? Share your business question, industry, and what decision you're trying to make — we'll reply within 1 business day.

Book a Free Research Consultation →

How You Can Work With Orr Consulting

Ways to Work Together:

Most clients recoup the investment in the first 60 days (many in the first month). Not sure if the budget fits? Book a 30-minute call — we'll tell you honestly whether the engagement makes sense for your situation.

Custom Research Project Starting at $7,500

Best for: brands that need primary research to answer a specific question — market entry, positioning, messaging, segmentation, or audience understanding.

Research + Strategy Engagement

Starting at $9,500

Best for: brands that want research translated directly into a go-to-market plan, positioning document, or channel strategy.

Research Consultation Free — 30 minutes

Best for: teams unsure what type of research their situation needs.

Survey design, programming, fielding, and analysis
Or: qualitative research design, recruitment, moderation, and reporting
Deliverable: a research report with findings, interpretation, and strategic recommendations