Custom Marketing Projects to Help You Grow
Some problems do not fit a standard fractional CMO, research, analytics, or paid media engagement. Custom projects are built for those: independent agency evaluation, competitive and market research, new-market entry strategy, product positioning, marketing measurement recovery, go-to-market planning, and executive workshops.
Tell us what you are trying to solve. We will tell you honestly whether we are the right team to help and what a custom engagement could look like.
Our Impact By The Numbers
$88M in marketing budget modeled for Upwork, 100+ clients from $5M to $500M in revenue, 25+ years leading growth, and 86% client retention.
$88M
Marketing budget covered by Upwork's first marketing mix model, built by Dr. Orr.
100+
Clients served, from $5M to $500M in revenue.
25+
Years leading growth across tech, healthcare, and consumer brands.
86%
Client retention. Most clients stay or come back.
Tools by Capability
Other Areas of Expertise
1 Hour Consultations
Analytics and visualization
GA4, Supermetrics, Looker, Tableau, Kantar and NetBase dashboards
Advertising platforms
Google Ads, YouTube, Meta, LinkedIn, TikTok, Reddit, Pinterest, Amazon Ads
CRM and marketing automation
Salesforce, Klaviyo, Mailchimp, Zapier
Research and statistics
SPSS, AMOS, NVivo, IRI Unify, SPINS/SATORI, Python, R
SEO and content
Semrush, Canva, ChatGPT, Claude, Google Search Console, Google Trends, Hotjar, Microsoft Clarity
Project management and collaboration
JIRA, Microsoft 365, Google Workspace, Asana, Monday
In addition to core strategy and fractional CMO work, we can support one-off or short-term projects such as:
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Tagging and tracking repair
Sales processes, & sales blueprinting
Sales management
Sales boot camps
Content writing
Executive presentations
Pricing models
Employee satisfaction surveys
Forecasting
Just need a senior marketing brain for an hour?
We offer focused 60-minute strategy sessions for founders and teams who want to:
• Pressure-test a plan or campaign
• Get a second opinion on data, tracking, or channel performance
• Clarify priorities before investing more budget
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1-hour consultations are booked and billed through the Upwork platform.
A FEW OF OUR HAPPY CLIENTS
What clients say about working with Dr. Orr
Most engagements are under NDA, but here's what clients say:
★★★★★
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“Dr. Orr's exceptional leadership and advanced knowledge in sales and marketing were invaluable. She provided practical tools our team could use immediately to perform with confidence.”
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B. MacDonald
B2B Sales Enablement · Sales Training
★★★★★
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“Linda at Orr Consulting is absolutely brilliant. As a fractional CMO, she brings a level of strategic thinking and marketing expertise that goes far beyond the typical consultant, and she delivers real, measurable results.”
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M. Moffett
Google Review
★★★★★
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“She identified several options including enhanced brand recognition and increased sales and market penetration routes we had not considered.”
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Upwork Client
Premium DTC Apparel · Growth Strategy
★★★★★
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“Her fractional CMO work is backed by both data and market insights/trends... She knows how to balance big picture marketing strategy with the daily work it takes to turn that strategy into results.”
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Elevate Agency
Google Review
★★★★★
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“Linda is great at what she does. She provided valuable insight and strategic planning for our company's marketing improvements. I would hire her again in a heartbeat and plan to use her again for future strategic needs.”
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Upwork Client
Analytics Dashboard · Marketing Strategy
★★★★★
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“Linda has been an invaluable source of wisdom for my unique and difficult to boilerplate market company. She is data driven and does not have one-size fits all solutions.”
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R. Sparks
Google Review
★★★★★
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“Linda gave us excellent strategic thoughts on our initial marketing plans. She's clearly experienced, competent and responsive.”
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Upwork Client
B2B SaaS · Marketing Strategy
★★★★★
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“Linda was a pleasure to work with and extremely thorough. The insights directly shaped our positioning and go-to-market strategy.”
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Midmark Dental
Healthcare · Market Research · Launch Strategy
★★★★★
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“Linda is an absolute pro. She's incredibly responsive, solution-oriented, and really easy to work with... If you're looking for someone who makes marketing feel less overwhelming and gets results, Linda's the person for you.”
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Q. Mayberry
Google Review
Custom Projects: Frequently Asked Questions
How much does a custom project cost?
Each custom project is quoted after a free 30-minute call. Projects range from small fixes, like making sure your accounts and tracking are connected correctly, to large multi-month engagements, so the price depends on the scope.
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What kinds of custom projects do you take on?
Independent agency evaluations, competitive and market research, new-market entry strategy, product positioning, marketing measurement recovery, go-to-market planning and executive workshops, plus short projects such as tagging and tracking repair, sales processes, pricing models, executive presentations and forecasting.
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Can I book just one hour?
Yes. Focused 60-minute strategy sessions are available for pressure-testing a plan, getting a second opinion on data or channel performance, or setting priorities before spending more. These sessions are booked and billed through Upwork.
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How do I start?
Tell me what you are trying to solve, through the form on this page or a free 30-minute call. I will tell you honestly whether my team and I are the right fit and what a custom engagement could look like.
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Updated October 28, 2026
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