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Doubling Revenue for a Local Home-Buying Company

Paid Search • SEO • Tracking • Lead Generation

Key Results

2x+

REVENUE

Weekly → daily

INBOUND LEAD VOLUME

At a glance. Client: a local home-buying company that purchases houses directly from homeowners (anonymized). Scope: Google Ads, SEO priorities, and conversion tracking. Result: inbound leads went from low single digits a week to consistent daily volume, and revenue more than doubled.

The Challenge

The business depended on a handful of inbound leads each week, and it couldn't tell which marketing produced them. Spending more would only have bought more of the same uncertainty.

What We Did

I rebuilt tracking so every lead could be traced to its source, restructured Google Ads around high-intent searches from homeowners ready to sell, and set SEO priorities around the neighborhoods and situations that brought in the best seller leads.

Results

Inbound leads moved from low single digits a week to consistent daily volume, and revenue more than doubled.

What It Means

For a local business, steady lead flow from people ready to buy changes how the whole operation runs, from scheduling to hiring. Measurement is what makes that growth repeatable.