A Trade Show Marketing Toolkit for a Global Employment Platform
Event Marketing • Content Strategy • Social Media • Email
At a glance. Client: a global employment platform (anonymized). Scope: a pre-event and post-event marketing toolkit for trade shows and conferences. Deliverables: example social posts, sample emails, and guidance teams could adapt for each event.
The Challenge
Trade shows are expensive, and most of their value is won or lost before and after the event: who knows you will be there, and who hears from you afterward. Teams attending many events a year can't afford to reinvent their outreach every time.
What We Did
I built a toolkit teams could pick up and use for any show or conference: example social posts to build awareness before the event, sample emails for outreach and follow-up, and guidance on timing and adapting the materials to each audience.
What It Means
A repeatable toolkit turns event attendance into a consistent marketing program instead of a one-off expense, and it keeps the brand's voice consistent no matter which team is on the floor.
Related services: Fractional CMO Services | Custom Projects