Fractional CMO in Cleveland for Growth, Strategy, and Measurable Results
Senior marketing leadership without the full-time overhead.
If you need a strategy-led operator who can diagnose what is working, fix what is not, and build a plan your team can execute, I can help.
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Based in Cleveland, Ohio. Available for Cleveland-area and remote engagements.
Who This Is For
This is a fit if you are:
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A founder, CEO, or executive team that needs marketing leadership now, not in 6 months
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Past the early stage and ready for consistent lead flow and scalable acquisition
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Spending on marketing but unsure what is actually driving revenue
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Building a team and need a senior leader to set direction, priorities, and accountability
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In healthcare, digital health, or services where trust, compliance, and clarity matter
If you only need someone to “post more” or “try a few ads,” this is probably not the right engagement.
What You Get With a Fractional CMO Engagement
You get a marketing leader who focuses on outcomes:
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Clear positioning and messaging that improves conversion across channels
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A practical growth plan tied to budget, timelines, and capacity
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Paid media strategy that is structured, testable, and accountable
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Analytics and attribution that make decisions easier and faster
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A funnel that turns attention into qualified inquiries, not just traffic
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A team roadmap so execution gets easier over time
Common Problems We Fix
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Leads are inconsistent and you cannot forecast
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CAC is too high and no one can explain why
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Your website gets traffic but does not convert
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Your CRM and reporting do not reflect reality
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Agencies are active but results are unclear
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You have too many ideas and no prioritization system
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The brand is strong, but growth is not predictable
What We Do First (The First 2 Weeks)
We start with clarity and control. Typical first steps:
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Marketing and funnel audit (site, offer, messaging, channels)
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Tracking and analytics review (GA4, conversions, attribution, CRM handoffs)
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Opportunity map (where revenue is leaking and where to focus first)
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90-day plan with priorities, owners, and weekly KPI targets
You will leave this phase with a plan your team can run, with or without me.
30 / 60 / 90 Day Outcomes
First 30 days
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Strategy and positioning tightened
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Tracking and conversion measurement cleaned up
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Channel priorities decided
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First tests launched (ads, landing pages, email, CRO)
By 60 days
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Better lead quality and cleaner conversion paths
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More reliable reporting and fewer “guessing” decisions
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Improved paid performance through structure and testing
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Clear content plan tied to intent and conversion
By 90 days
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Repeatable lead generation engine
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Documented systems and workflows
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Scalable campaign strategy tied to revenue goals
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A roadmap for hiring, agencies, and internal roles
Services Included (Typical Scope)
Scope depends on your stage and goals, but engagements often include:
1 / Strategy
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Positioning, messaging, offer structure
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Funnel architecture and conversion planning
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Go-to-market planning for launches or expansion
2 / Acquisition
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Google Ads and Meta strategy and rebuilds
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Campaign testing frameworks and creative direction
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Landing page strategy and conversion optimization
3 / Retention
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Email strategy, segmentation, and key journeys
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Lead nurturing and sales enablement basics
4/ Analytics
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KPI model and dashboards
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GA4 and conversion tracking review
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Attribution and reporting that leadership can use
5/ Team and execution
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Weekly leadership cadence and priorities
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Agency oversight and performance management
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Process, documentation, and operating rhythm
Why Orr Consulting
You are not hiring a coordinator. You are bringing in senior leadership.
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Strategy-first, analytics-backed decisions
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Clear priorities, fast execution, and direct communication
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Deep experience with regulated and trust-driven industries, including healthcare
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Practical deliverables your team can implement immediately
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Engagement Options
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Most clients choose one of these structures:
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Fractional CMO retainer (weekly leadership + execution oversight)
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Strategy sprint (audit + plan + handoff)
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Audit and rebuild (ads, analytics, funnel, or messaging)
If you tell me your approximate monthly marketing spend and your primary goal, I will recommend the best-fit structure.
FAQs
How many hours per week is “fractional”?
It depends on stage and urgency. Most engagements fall in a weekly cadence that supports strategy, oversight, and measurable progress.
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Do you work with Cleveland-area teams in person?
Yes, when it is useful. Many clients are remote, but I am Cleveland-based and can support local meetings, workshops, or planning sessions as needed.
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Do you manage ads directly or lead the strategy?
Both options are available. Some clients want full oversight of agencies. Others want hands-on rebuilds and ongoing optimization.
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Do you work with healthcare organizations?
Yes. I have extensive experience in healthcare and other regulated environments where trust and clarity are essential.
What if we are not ready for a retainer?
Start with a strategy sprint or a focused audit. You will still get a clear plan and next steps. Although, I will tell yout hat you need to be ready to have a sizable (relative to your competitors) marketing budget to be truly effective.