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Best Social Media Platforms for Business in 2026: Who Belongs Where
Discover the best social media platforms for business in 2026, matched to your audience, industry, and goals so you stop guessing and start scaling.

Linda Orr
Nov 227 min read


Unilever’s Big Bet on Influencers: What It Means for Modern Marketing
"Unilever’s big bet on influencers reflects a fundamental shift in marketing strategy. As traditional digital ad costs soar and consumer trust declines, brands are discovering the unmatched power of authentic, influencer-driven conversations. The marketing playbook for the next decade will be written collaboratively with creators—are you ready to adapt?"
— Read more on Orr Consulting's blog.

Linda Orr
May 2819 min read


Unlocking the Power of Influencer Partnerships in Healthcare: Yes, Influencers Can Make a Difference!
Discover how influencers can transform your marketing strategy and make a tangible difference in the healthcare sector.

Linda Orr
Feb 119 min read


Achieving Sustainable Business Growth Through Data-Driven Marketing Strategies
Discover how to harness customer insights for personalized experiences, integrate cutting-edge content with growth tactics, and utilize soci

Linda Orr
Oct 24, 20245 min read


The Power of Your Backlink Strategy: Why They Matter for Your SEO Success
Build a strong SEO backlink profile with quality, relevant links. Avoid common pitfalls like buying links and over-optimizing anchor text.

Linda Orr
Oct 18, 20248 min read


Instagram Loop Giveaways: The Comprehensive Guide for Brands
Exploring Instagram Loop Giveaways: Are the quick follower gains worth the potential engagement pitfalls? Let's dissect the pros and cons.

Linda Orr
Jun 28, 20237 min read


Genuine (Not B.S./Textbook Talk) Ways to Build and Maintain Customer Trust: Part Two
Part one of this blog series focused on taking responsibility for your faults. Part two covers a very similar topic, specifically...

Linda Orr
May 19, 20235 min read


How To Be a Good Client: What Every Freelancer and Consultant is Dying to Tell You
When working with professionals in any industry, being a good client can make a world of difference. Many times, projects fail, not due...

Linda Orr
Apr 7, 20234 min read


7 Marketing Trends You Will See Between Now and 2025
Of course, anytime anyone gives a forecast, a lot of it might be wrong. However, the following is our best guess for the marketing trends...

Linda Orr
Apr 5, 20238 min read

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