After two decades of marketing audits, the 25 issues that stall growth most often, from blurred positioning to broken attribution and AI search blind spots.

Infographic outlining 10 steps advertisers should take before the August 17 Google Ads Target CPA and Target ROAS changes, including reviewing affected campaigns, validating targets, auditing conversions, documenting a baseline, and monitoring lead quality and marginal returns.

The campaign with the best return on ad spend is often the one quietly wasting your budget. A landmark eBay experiment showed branded ads taking credit for sales that were always coming. Here is how to spot the same pattern in your own account and measure what your ads actually cause.

Your dashboard says a piece of content failed. Revenue says otherwise. Welcome to the lurker economy: a world where customers consume everything, engage with nothing, and make buying decisions in private messages, group chats, and recommendations your analytics can’t see. As more conversations move off public feeds, marketers who rely solely on likes, comments, and attribution models risk missing where influence actually happens—and where revenue is really coming from.

Claude or ChatGPT for marketing? Dr. Linda Orr, PhD gives an honest breakdown — including why ChatGPT wins on data analysis and Google Ads copy, and where Claude pulls ahead on strategy and regulated industries.