"Unilever’s big bet on influencers reflects a fundamental shift in marketing strategy. As traditional digital ad costs soar and consumer trust declines, brands are discovering the unmatched power of authentic, influencer-driven conversations. The marketing playbook for the next decade will be written collaboratively with creators—are you ready to adapt?" — Read more on Orr Consulting's blog.

Explore LinkedIn's shift from a networking haven to an oversaturated sales marketplace, its impact on user engagement, and calls for balance

Part one of this blog series focused on taking responsibility for your faults. Part two covers a very similar topic, specifically...

We all know that customer trust is essential and the foundation of any successful business. Customer trust goes beyond simply providing...

Of course, anytime anyone gives a forecast, a lot of it might be wrong. However, the following is our best guess for the marketing trends...

This blog is one of mine published on Entrepreneur: Brand equity or its value is based on how much profit a brand makes, how strong the...