Voice of Customer (VoC): How to Assess It and Grow Revenue. Voice of Customer reveals the language, triggers, objections, and proof that drive buying decisions. Learn how to assess VoC and turn it into higher conversion and lower CAC.

How to Build Customer Personas (That Actually Drive Revenue). Learn how to create customer personas using real data—triggers, objections, decision criteria, and proof. Includes a simple persona template and common mistakes.

As GLP-1s quiet cravings, impulse buying drops and funnels built for hype stall. Here’s a CMO framework to win deliberate buyers with proof, faster first wins, and less setup friction.

"Unilever’s big bet on influencers reflects a fundamental shift in marketing strategy. As traditional digital ad costs soar and consumer trust declines, brands are discovering the unmatched power of authentic, influencer-driven conversations. The marketing playbook for the next decade will be written collaboratively with creators—are you ready to adapt?" — Read more on Orr Consulting's blog.

Explore LinkedIn's shift from a networking haven to an oversaturated sales marketplace, its impact on user engagement, and calls for balance

Part one of this blog series focused on taking responsibility for your faults. Part two covers a very similar topic, specifically...

We all know that customer trust is essential and the foundation of any successful business. Customer trust goes beyond simply providing...

Of course, anytime anyone gives a forecast, a lot of it might be wrong. However, the following is our best guess for the marketing trends...

This blog is one of mine published on Entrepreneur: Brand equity or its value is based on how much profit a brand makes, how strong the...