Marketing That's Accountable to Revenue, Not Just Reports
Dr. Linda Orr, PhD helps established healthcare, B2B, and premium consumer brands turn fragmented marketing into a coordinated growth strategy. With 25+ years of experience, I combine executive marketing leadership, research, and advanced analytics to connect marketing investment to business results.
Quoted in Forbes | Journal of Business Research | Top 1% on Upwork | 25+ years | 100+ clients, five-star reviews
Featured In Leading Media & Journals
Research and commentary published in Forbes and the Journal of Business Research.
Marketing Results That Speak for Themselves
Selected outcomes from recent engagements. Each card links to the full case study.
You work directly with a PhD-level strategist, not an agency.
When you work with Orr Consulting, you work directly with me. I set the strategy, decide where the budget goes, and stay accountable for the results.
I also lead the people you already have: your internal team, agencies, developers, analysts, creatives, and specialists. You get senior direction without replacing the team you have built.
My background combines 25+ years of marketing leadership, two decades as a marketing professor, and a PhD in Marketing with depth in statistics and psychology. That work includes building Upwork's first marketing mix model across an $88M annual media portfolio.
Dr. Linda Orr, PhD, Founder
SELECTED CLIENTS AND COMPANIES
Who We Work With
Most clients are established companies, roughly $5M to $500M in revenue, in three areas where marketing decisions carry real financial weight.
How We Help
Six ways I help leadership teams improve marketing performance. Most engagements combine two or three of them.
Ways to Work Together
ONGOING
Fractional CMO Leadership
Ongoing senior marketing direction and oversight.
Starting at $15,000/month
Own the roadmap, budget, and performance reviews
Lead your team, agencies, and freelancers
Reporting tied to revenue, CAC, and pipeline
DEFINED SCOPE
Strategic Projects & Audits
Defined engagements with specific deliverables.
From $7,500
90-Day Growth Roadmap, from $12,000
Paid Media & Channel Audit, from $8,000
Analytics & Attribution Audit, from $17,500
Brand & Messaging Sprint, from $7,500
SPECIALIZED
Research, MMM & Advanced Analytics
Specialized quantitative and qualitative consulting.
Scoped to your question and data
Customer and market research
Segmentation, pricing, and conjoint studies
Marketing mix modeling and measurement design
Most engagements are customized. We agree on scope after an introductory conversation about your goals, timing, and investment level.
Frequently Asked Questions
What does a fractional CMO actually do?
A fractional CMO provides senior marketing leadership on a part-time basis. I set strategy and priorities, decide where the budget goes, lead your team and agencies, and report results to leadership. You get executive judgment without a full-time executive salary.
When is a fractional CMO a better choice than an agency?
An agency executes the work it is hired to do. A fractional CMO decides what work should be done, holds every vendor to the same standard, and looks across all channels. Many clients use both: I set direction and oversee the agency.
Can you work with our existing marketing team?
Yes. Most clients already have people in place, whether an internal team, agencies, freelancers, or developers. I coordinate and direct them rather than replace them.
How do engagements usually begin?
With an introductory call about your goals, current challenges, timing, and investment level. If there is a fit, we agree on scope. Many clients start with a defined project, such as a roadmap or audit, before moving to ongoing leadership.
How are consulting engagements priced?
Ongoing fractional CMO leadership starts at $15,000 per month. Defined projects such as roadmaps and audits start at $7,500. Research and analytics work is scoped to the question and the data available.
Do you provide execution or just strategy?
Both. I lead the strategy and can manage execution directly, including paid media, measurement, and research, or direct your team and partners to carry it out.
What types of companies are the best fit?
Established companies, roughly $5M to $500M in revenue, in healthcare and telehealth, premium DTC, and complex B2B. The best fit is a team already investing in marketing that wants it held accountable to revenue.
Let's Talk About Your Goals
Tell me a little about your business, and I will follow up to schedule an introductory call. We will talk through your goals, current challenges, timing, and fit. This form is for prospective clients.