Discover innovative visual search tools Gen Z actually uses—from Pinterest and TikTok to AI answer engines—and how brands can show up where they search.

Most brands try to scale paid media by doubling budgets and hoping CAC behaves. This guide walks through a different approach: fix the economics first, build a real creative and testing system, then increase spend with clear guardrails so you can grow without blowing up your acquisition costs.

Discover the best social media platforms for business in 2026, matched to your audience, industry, and goals so you stop guessing and start scaling.

"Unilever’s big bet on influencers reflects a fundamental shift in marketing strategy. As traditional digital ad costs soar and consumer trust declines, brands are discovering the unmatched power of authentic, influencer-driven conversations. The marketing playbook for the next decade will be written collaboratively with creators—are you ready to adapt?" — Read more on Orr Consulting's blog.

ChatGPT now leverages Reddit for Search—are you ready to tap into its potential? Instead of dominating, join the conversation authentically: set up your account, find relevant subreddits, build trust through value-first posts, and use paid ads and analytics tools strategically. By blending community savvy, creative content, and data-driven tactics, you can unlock brand awareness, traffic, leads, and conversions. Approach Reddit with curiosity and helpfulness.

Customer Churn: How to Calculate It — and Stop 48% of Your Customers from Walking Out the Door to Unlock Growth

Optimize your healthcare content marketing to engage audiences and drive traffic effectively. Tailor content to meet specific patient needs.