Founders often ask, “Can you do our strategy using [insert famous framework or book]?” The honest answer: those tools weren’t built for $5–$50M companies with limited time, people, and cash. This post explains why big-name strategy frameworks so often fail in the mid-market—and how to replace them with a simple, 90-day planning approach tied to your actual numbers.

Most brands try to scale paid media by doubling budgets and hoping CAC behaves. This guide walks through a different approach: fix the economics first, build a real creative and testing system, then increase spend with clear guardrails so you can grow without blowing up your acquisition costs.

Explore LinkedIn's shift from a networking haven to an oversaturated sales marketplace, its impact on user engagement, and calls for balance