Google Ads Audits for Dental Practices

A Google Ads audit for a dental practice should check whether the account is bringing in new patients for the services you want to grow, or just phone calls and clicks. That means looking at call and booking tracking, whether high-value services such as implants, aligners and cosmetic work have their own campaigns and budgets, whether the search terms match those services, and whether location settings fit how far patients will actually travel.

1. Are you tracking new patients?

Most dental calls come from existing patients rescheduling or asking about a bill. If every call counts as a conversion, the account will look busy while new patient numbers stay flat. Check that calls have a minimum length, that online booking is tracked, and, if possible, that new patient appointments from your practice management system are matched back to ads.

2. Are high-value services separated?

An implant case and a routine cleaning are worth very different amounts. Check that services with higher case value have their own campaigns, ads and landing pages, and that their budgets reflect what they are worth to the practice.

3. What are people searching for?

Dental searches pull in a lot of people looking for free or emergency care, dental school clinics, jobs, or insurance information. Read the search terms report, add negative keywords, and decide on purpose how to handle searches about insurance and price.

4. Do location and schedule settings fit?

Patients rarely travel far for routine care, but they will travel further for implants or cosmetic work. Check that radius targeting fits each service, that ads show to people in the area, and that ad schedules match when the front desk can answer the phone.

5. Do the landing pages make booking easy?

Check that each service has its own page, that the page loads fast on a phone, that it answers common questions about cost and insurance, and that calling or booking takes one tap.

6. How do I get help?

My Google Ads audit starts at $3,500 as a flat fee, and covers tracking, structure, search terms, bidding, ads, landing pages and reporting. Start with the free Google Ads Efficiency Scorecard, or book a free 30-minute call.