What You Get From a Google Ads Audit

A good Google Ads audit gives you two things: a written review of the account that explains what is happening and why, and a prioritized list of fixes you can act on. In my audits, the review covers conversion tracking, account structure, search terms, bidding and budget, ads and landing pages, and reporting and ownership. The fix list ranks each item by how much money it is likely to save or make and how hard it is to do.

1. The tracking check

This comes first because everything else depends on it. The report says which conversion actions Google Ads is counting, whether they match the actions that make you money, and how closely Google's numbers line up with your CRM or store. It ends with a plain answer: which numbers you can trust, and which you cannot until something is fixed.

2. The account review

Each of the remaining areas gets its own section: account structure, keywords and search terms, bidding and budget, ads, assets and landing pages, and reporting and ownership. Each section explains what I found, why it matters, and what it is likely costing you. Where it applies, the report includes a Performance Max assessment that shows whether it is helping or just claiming credit for sales you would have made anyway.

3. The prioritized fix list

This is the part most clients use first. Every recommendation is listed with its priority, the likely impact, the effort involved, and who should do it. Quick wins, such as negative keywords or a broken conversion action, sit at the top. Larger changes, such as restructuring campaigns or changing bid strategies, come with the order to do them in so the account is not disrupted all at once.

4. The review call

We walk through the findings together on a call. You can bring your in-house team or your agency. The goal is that everyone leaves knowing what to do first and why.

5. What happens after?

You own the report and the fix list. You can make the changes in-house, hand the list to your current agency, or have my team carry them out. Ongoing management starts at $2,750 a month, a flat fee, never a percentage of ad spend.

6. How do I get one?

My Google Ads audit starts at $3,500 as a flat fee, and multi-channel audits start at $5,500. For how pricing works across the market, see How Much Does a Google Ads Audit Cost? Book a free 30-minute call to get started.