As GLP-1s quiet cravings, impulse buying drops and funnels built for hype stall. Here’s a CMO framework to win deliberate buyers with proof, faster first wins, and less setup friction.

"Unilever’s big bet on influencers reflects a fundamental shift in marketing strategy. As traditional digital ad costs soar and consumer trust declines, brands are discovering the unmatched power of authentic, influencer-driven conversations. The marketing playbook for the next decade will be written collaboratively with creators—are you ready to adapt?" — Read more on Orr Consulting's blog.

Investing early in branding isn't just smart—it's profitable. Companies with strong brands see up to 20% greater growth and 33% higher revenue. Even modest branding investments quickly pay off by improving marketing efficiency and lowering acquisition costs.

Explore how effective brand positioning can drive growth and loyalty with 15 standout examples.

Master the art of storytelling: Know your audience, craft an authentic brand story, engage through diverse mediums, and stay consistent!