When revenue stalls or CAC creeps up, most teams blame campaigns, creatives, or agencies. But often the real issue isn’t marketing at all — it’s data. This article walks through the clearest signs your “marketing problem” is actually a data problem, and what to fix in your tracking and reporting before you touch budgets or strategy.

Most brands try to scale paid media by doubling budgets and hoping CAC behaves. This guide walks through a different approach: fix the economics first, build a real creative and testing system, then increase spend with clear guardrails so you can grow without blowing up your acquisition costs.

More data and dashboards don't necessarily make us smarter. It's the depth of intelligent analysis that unlocks true insights. #DataAnalysis