After two decades of marketing audits, the 25 issues that stall growth most often, from blurred positioning to broken attribution and AI search blind spots.

Fifty-five percent of patients have walked away from a doctor over something they read online. Forty-seven percent now use AI to find a provider. When those forces hit an organization that sounds like every competitor in its market, the usual response is more budget. I walk through how to tell a positioning problem from a marketing problem, what it costs in dollars, and what to fix first.

Most brand positioning is chosen to sound good, not to grow revenue. Learn the types of positioning and the three tests that separate growth from a slogan.