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80% of SMBs Are Overpaying Their PPC Agency—Are You? Here’s What You Should Actually Pay
As a fractional CMO, I'm tired of seeing SMBs stuck with overpriced, underperforming PPC agencies. This guide reveals exactly how much you should be paying for PPC management, provides industry-specific benchmarks (healthcare, legal, SaaS, e-commerce, DTC), and shows you the critical KPIs your agency must track. Stop burning budget and start maximizing ROI—find out if it's time to fire your PPC agency.
Linda Orr
May 238 min read
Comprehensive Guide to Hiring Marketing Freelance Roles for Small Businesses
Hiring freelancers gives small businesses cost-effective access to top marketing talent—but managing them effectively can be challenging. This comprehensive guide details common freelance marketing roles, average hourly costs, expert evaluation tips, and shows how a Fractional CMO from Orr Consulting can strategically align and optimize your freelance investments for maximum business impact.
Linda Orr
May 211 min read
Unlock Your Business Potential: Mastering Customer Segmentation with Data
Unlock Your Business Potential with Expert Customer Segmentation Strategies
Linda Orr
Apr 320 min read
My Proven Process for Fractional CMO Success for Effective Marketing
Discover the structured process of a Fractional CMO: From strategy alignment to long-term success. Elevate your marketing effectively!
Linda Orr
Jan 268 min read
Stop Mixing These Marketing Terms: The Costly Mistakes I See Every Day
Master marketing by understanding key distinctions: branding vs. design, SEO vs. SEM, strategy vs. tactics, and more. Clarity drives success
Linda Orr
Jan 1616 min read
What They Don’t Teach in Business School: The Hard Marketing Skills You Need to Succeed
Universities often miss teaching the practical skills like Google Ads or CRM management that are crucial for today's job market.
Linda Orr
Dec 6, 20249 min read
Should Your Marketing Consultant Have a Ph.D.? Examining the Pros and Cons
Should Your Marketing Consultant Have a Ph.D.? Ph.D. consultants bring deep data insights but may lack practical skills, requiring a balance
Linda Orr
Nov 5, 202413 min read
Increase Revenue by 21% by Optimizing Marketing Strategies with Predictive Customer Journeys
Learn how predictive customer journey modeling boosts revenue by 21% and margins by 15%. Discover key strategies for growth.
Linda Orr
Oct 24, 20243 min read
Why Your Business Needs a Fractional CMO
Compare the pros and cons of hiring a fractional CMO vs. a full-time CMO to find the best fit for your business's marketing needs and budget
Linda Orr
Oct 9, 20247 min read
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