After two decades of marketing audits, the 25 issues that stall growth most often, from blurred positioning to broken attribution and AI search blind spots.

Most companies optimize for the last click instead of true business growth. Learn the difference between Marketing Mix Modeling and attribution, why modern customer journeys break traditional measurement, and how executive teams should evaluate marketing ROI.

The campaign with the best return on ad spend is often the one quietly wasting your budget. A landmark eBay experiment showed branded ads taking credit for sales that were always coming. Here is how to spot the same pattern in your own account and measure what your ads actually cause.

Google made two significant GA4 changes in the span of five days, and neither one had anything to do with your campaign performance. One update changed how traffic sources are grouped and reported. The other changed how consent controls determine what data GA4 can share with Google Ads. The result is that many marketers will see attribution shifts, audience changes, and reporting discrepancies even when nothing changed in the market. Here's what happened, why your numbers may