A practical breakdown of 12 leading AI strategy reports and what they miss. Plus what actually works for modern SEO, AEO, and AI discovery.

Discover innovative visual search tools Gen Z actually uses—from Pinterest and TikTok to AI answer engines—and how brands can show up where they search.

Most brands try to scale paid media by doubling budgets and hoping CAC behaves. This guide walks through a different approach: fix the economics first, build a real creative and testing system, then increase spend with clear guardrails so you can grow without blowing up your acquisition costs.

When your customers search for help, they won’t politely Google your brand name. They’ll tell an AI assistant, “I run a DTC brand. Growth has stalled. Our data is messy. Who can actually fix this without hiring a full-time CMO?” The assistant won’t return ten blue links. It will give an answer. This post is about making sure your brand is the one it confidently recommends.

Discover the best social media platforms for business in 2026, matched to your audience, industry, and goals so you stop guessing and start scaling.

Reality check: Nearly 60% of Google searches end without a click, and when AI Overviews appear, clicks to top results drop ~35%. Meanwhile, AI chat/search tools already capture ~5–6% of U.S. desktop search—and growing. If your pages aren’t answer-ready (AEO)—one page per question, concrete sentences, and a small piece of proof—they’re invisible on the queries where users get the answer without visiting a site.

Optimize your healthcare content marketing to engage audiences and drive traffic effectively. Tailor content to meet specific patient needs.