Part one of this blog series focused on taking responsibility for your faults. Part two covers a very similar topic, specifically regarding your online reputation. A positive online reputation is essential for earning customer trust in today's digital age. This means having a strong online presence, including a professional website, social media accounts, and positive online reviews. You need to respond promptly with empathy to customer comments. And most importantly, respond
This blog is one of mine published on Entrepreneur: Brand equity or its value is based on how much profit a brand makes, how strong the brand is in comparison to the competitors and the role that the branding plays in the product purchase. A Nike logo matters for shoe purchases, a Keebler Elf matters a little, but not as much in cookie purchasing. The number one brand in the world, Apple, is presently worth $214 billion. Branding is the process of creating a name, logo, symbo
