Discover the best social media platforms for business in 2026, matched to your audience, industry, and goals so you stop guessing and start scaling.

Reality check: Nearly 60% of Google searches end without a click, and when AI Overviews appear, clicks to top results drop ~35%. Meanwhile, AI chat/search tools already capture ~5–6% of U.S. desktop search—and growing. If your pages aren’t answer-ready (AEO)—one page per question, concrete sentences, and a small piece of proof—they’re invisible on the queries where users get the answer without visiting a site.

As GLP-1s quiet cravings, impulse buying drops and funnels built for hype stall. Here’s a CMO framework to win deliberate buyers with proof, faster first wins, and less setup friction.

Visual search is an emerging technology that allows people to search the web using images (or the camera) instead of text. In practical...

McKinsey’s 7-S framework aligns Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff. While comprehensive and globally credible, it’s rigid, costly, generic, and overly internal. Without tailored analytics and actionable insights, implementation suffers. Carefully consider its limits.

Are you stuck in endless cycles of costly A/B tests and digital marketing guesswork? You're not alone. Many startups and healthcare companies skip traditional marketing research—like interviews, surveys, and concept tests—to save time, only to later burn through $50,000 or more fixing avoidable mistakes. Discover why investing upfront in foundational market research can save your budget, sharpen your strategy, and position your brand for lasting success.

"Unilever’s big bet on influencers reflects a fundamental shift in marketing strategy. As traditional digital ad costs soar and consumer trust declines, brands are discovering the unmatched power of authentic, influencer-driven conversations. The marketing playbook for the next decade will be written collaboratively with creators—are you ready to adapt?" — Read more on Orr Consulting's blog.

As a fractional CMO, I'm tired of seeing SMBs stuck with overpriced, underperforming PPC agencies. This guide reveals exactly how much you should be paying for PPC management, provides industry-specific benchmarks (healthcare, legal, SaaS, e-commerce, DTC), and shows you the critical KPIs your agency must track. Stop burning budget and start maximizing ROI—find out if it's time to fire your PPC agency.

ChatGPT now leverages Reddit for Search—are you ready to tap into its potential? Instead of dominating, join the conversation authentically: set up your account, find relevant subreddits, build trust through value-first posts, and use paid ads and analytics tools strategically. By blending community savvy, creative content, and data-driven tactics, you can unlock brand awareness, traffic, leads, and conversions. Approach Reddit with curiosity and helpfulness.

Hiring freelancers gives small businesses cost-effective access to top marketing talent—but managing them effectively can be challenging. This comprehensive guide details common freelance marketing roles, average hourly costs, expert evaluation tips, and shows how a Fractional CMO from Orr Consulting can strategically align and optimize your freelance investments for maximum business impact.

Customer Churn: How to Calculate It — and Stop 48% of Your Customers from Walking Out the Door to Unlock Growth

Investing early in branding isn't just smart—it's profitable. Companies with strong brands see up to 20% greater growth and 33% higher revenue. Even modest branding investments quickly pay off by improving marketing efficiency and lowering acquisition costs.

Unlock Your Business Potential with Expert Customer Segmentation Strategies

Hiring a Fractional CMO can significantly amplify your marketing with expert strategies and deep analytics, tailored for flexible consulting

Strategic marketing investment fuels growth. Balance ads, content, automation & talent to maximize ROI. Spend smarter, not just less!

Discover how influencers can transform your marketing strategy and make a tangible difference in the healthcare sector.

In today’s fast-paced digital landscape, marketing is more than just a tool—it’s the backbone of business growth. Yet, even the most...

Explore how effective brand positioning can drive growth and loyalty with 15 standout examples.

Discover the structured process of a Fractional CMO: From strategy alignment to long-term success. Elevate your marketing effectively!

Master marketing by understanding key distinctions: branding vs. design, SEO vs. SEM, strategy vs. tactics, and more. Clarity drives success