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The 12 AI Strategy Playbooks for 2026 — and the SEO/AEO/GEO Playbook Companies Use to Get Found
A practical breakdown of 12 leading AI strategy reports and what they miss. Plus what actually works for modern SEO, AEO, and AI discovery.

Linda Orr
Jan 28 min read


Beyond Google: Innovative Search Tools Gen Z Actually Uses
Discover innovative visual search tools Gen Z actually uses—from Pinterest and TikTok to AI answer engines—and how brands can show up where they search.

Linda Orr
Dec 12, 20255 min read


How to optimize for AI answers (AEO) in D2C and B2B
Reality check: Nearly 60% of Google searches end without a click, and when AI Overviews appear, clicks to top results drop ~35%. Meanwhile, AI chat/search tools already capture ~5–6% of U.S. desktop search—and growing. If your pages aren’t answer-ready (AEO)—one page per question, concrete sentences, and a small piece of proof—they’re invisible on the queries where users get the answer without visiting a site.

Linda Orr
Oct 31, 20256 min read


Why You Can’t Ignore Visual Search: 62% of Millennials Prefer It Over Text-Based Search
Visual search is an emerging technology that allows people to search the web using images (or the camera) instead of text. In practical...

Linda Orr
Aug 6, 202513 min read


Best Practices for Content Marketing in Healthcare
Optimize your healthcare content marketing to engage audiences and drive traffic effectively. Tailor content to meet specific patient needs.

Linda Orr
Nov 12, 202411 min read


The Power of Your Backlink Strategy: Why They Matter for Your SEO Success
Build a strong SEO backlink profile with quality, relevant links. Avoid common pitfalls like buying links and over-optimizing anchor text.

Linda Orr
Oct 18, 20248 min read

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