Most marketing audits are channel audits in disguise. What a comprehensive marketing audit should cover, from business economics through positioning to MMM.

Infographic outlining 10 steps advertisers should take before the August 17 Google Ads Target CPA and Target ROAS changes, including reviewing affected campaigns, validating targets, auditing conversions, documenting a baseline, and monitoring lead quality and marginal returns.

GA4 made two attribution changes in June 2026: a new Source Group dimension and a consent control split. Here is how each one affects your marketing data.