How to measure brand perception with surveys, search signals, conversion rates, reviews, and sales data, then improve it with a practical playbook.

Should You Write Blogs for Customers, SEO, or ChatGPT? The 2026 Playbook | Orr Consulting Write for customers first. Then structure your blog so Google and AI answer engines can surface it. Includes benchmarks, stats, and what to do if you are not ranking top 10.

Most Google Ads underperformance comes from tracking, structure, and Performance Max mistakes. What agencies get wrong and what to do instead.

GLP-1 and weight-loss telehealth brands need growth and responsibility. This playbook shows how to market GLP-1 programs ethically while still scaling.

Stop wasting $50,000+ on endless A/B tests. How interviews, surveys, and traditional research save startups and healthcare companies money.

Of course, anytime anyone gives a forecast, a lot of it might be wrong. However, the following is our best guess for the marketing trends likely to shape the industry between now and 2025. Many of these trends you have already seen grow. But, with the rapidly increasing technology, particularly AI, these trends will be more and more present in our marketing strategies. #1: Increased Use of AI and Automation A blog about trends in any industry would likely put AI as the top tr

In today's fast-paced world, we are bombarded with information from multiple sources. From social media to news outlets, we are constantly exposed to sound bites - brief, attention-grabbing phrases designed to convey a message quickly and effectively. While sound bites can be an efficient way to communicate, they can also be challenging to manage, especially when it comes to making important decisions or forming opinions on complex issues. I've known CEOs to attend "fireside

Brand guidelines are a crucial component of any successful branding strategy. They ensure consistency and coherence across all branding efforts, allowing customers to recognize and connect with your brand quickly. However, developing brand guidelines can be tricky, with many common pitfalls that can lead to inconsistencies and confusion. You will notice that none of the pitfalls include choosing the wrong fonts or colors, which is the one area that I have found companies spen