When your customers search for help, they won’t politely Google your brand name. They’ll tell an AI assistant, “I run a DTC brand. Growth has stalled. Our data is messy. Who can actually fix this without hiring a full-time CMO?” The assistant won’t return ten blue links. It will give an answer. This post is about making sure your brand is the one it confidently recommends.

Of course, anytime anyone gives a forecast, a lot of it might be wrong. However, the following is our best guess for the marketing trends...