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Beyond Pretty Charts: Why Most Marketing Teams Are Missing the Analytics Edge
Most teams rely on dashboards, not analytics. Dig deeper to uncover insights, drive ROI, and move beyond vanity metrics. Here's how!

Linda Orr
Dec 13, 202411 min read


What They Don’t Teach in Business School: The Hard Marketing Skills You Need to Succeed
Universities often miss teaching the practical skills like Google Ads or CRM management that are crucial for today's job market.

Linda Orr
Dec 6, 20249 min read


Best Practices for Content Marketing in Healthcare
Optimize your healthcare content marketing to engage audiences and drive traffic effectively. Tailor content to meet specific patient needs.

Linda Orr
Nov 12, 202411 min read


Should Your Marketing Consultant Have a Ph.D.? Examining the Pros and Cons
Should Your Marketing Consultant Have a Ph.D.? Ph.D. consultants bring deep data insights but may lack practical skills, requiring a balance

Linda Orr
Nov 5, 202413 min read


Increase Revenue by 21% by Optimizing Marketing Strategies with Predictive Customer Journeys
Learn how predictive customer journey modeling boosts revenue by 21% and margins by 15%. Discover key strategies for growth.

Linda Orr
Oct 24, 20243 min read


Achieving Sustainable Business Growth Through Data-Driven Marketing Strategies
Discover how to harness customer insights for personalized experiences, integrate cutting-edge content with growth tactics, and utilize soci

Linda Orr
Oct 24, 20245 min read


Navigating the Metaverse: The Future of Meta for Marketers
Explore how Meta's move to the metaverse impacts marketers: shifting demographics, innovative ads, AI advancements, and privacy challenges.

Linda Orr
Oct 24, 20246 min read


The Power of Your Backlink Strategy: Why They Matter for Your SEO Success
Build a strong SEO backlink profile with quality, relevant links. Avoid common pitfalls like buying links and over-optimizing anchor text.

Linda Orr
Oct 18, 20248 min read


A Step-by-Step Guide to Finding the Best Keywords for Google Ads
Choosing the right keywords for Google Ads is crucial for ROI. Use tools like SEMrush to refine strategy, avoid competition, & drive growth.

Linda Orr
Oct 10, 202416 min read


Why Your Business Needs a Fractional CMO
Compare the pros and cons of hiring a fractional CMO vs. a full-time CMO to find the best fit for your business's marketing needs and budget

Linda Orr
Oct 9, 20247 min read


Maximizing Engagement: The Power of Hyperlocal Social Media Marketing
Hyperlocal marketing drives 69% of online traffic, spotlighting its importance in connecting businesses with local communities for impactful

Linda Orr
Jan 11, 20245 min read


Decoding Digital Advertising Costs: Where Should Marketers Invest?
In today's digital age, advertising is a cornerstone of reaching and engaging with your target audience. However, understanding how much...

Linda Orr
Jan 11, 20248 min read


The Dawn of a New Era: Navigating the Shift to a Cookieless Digital World
Navigate the digital shift: Embrace innovative, privacy-focused marketing in a post-cookie world with our expert help.

Linda Orr
Jan 11, 20246 min read


Dealing with Facebook Audience Fatigue: Strategies for Sustained Engagement
Combatting Facebook audience fatigue: Fresh content and smart targeting keep your campaigns engaging.

Linda Orr
Sep 20, 20237 min read


The Power of Storytelling in Marketing: Engage, Connect, Convert
Master the art of storytelling: Know your audience, craft an authentic brand story, engage through diverse mediums, and stay consistent!

Linda Orr
Sep 19, 202312 min read


The Comprehensive Guide to SEO for Marketers: Beyond Keywords
Unlock the secrets of modern SEO—from quality backlinks and deep content to social signals. Elevate your digital marketing strategy with exp

Linda Orr
Sep 1, 202310 min read


The Paradox of Abundance: Are Too Many Visualizations Impeding True Intelligence?
More data and dashboards don't necessarily make us smarter. It's the depth of intelligent analysis that unlocks true insights. #DataAnalysis

Linda Orr
Aug 4, 202310 min read


Instagram Loop Giveaways: The Comprehensive Guide for Brands
Exploring Instagram Loop Giveaways: Are the quick follower gains worth the potential engagement pitfalls? Let's dissect the pros and cons.

Linda Orr
Jun 28, 20237 min read


The LinkedIn Paradox: From Networking Platform to Overcrowded Sales Marketplace
Explore LinkedIn's shift from a networking haven to an oversaturated sales marketplace, its impact on user engagement, and calls for balance

Linda Orr
Jun 12, 20234 min read


Genuine (Not B.S./Textbook Talk) Ways to Build and Maintain Customer Trust: Part Two
Part one of this blog series focused on taking responsibility for your faults. Part two covers a very similar topic, specifically...

Linda Orr
May 19, 20235 min read

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